#BD4395
Closest named color: Medium Violet Red (#C71585). oklch(57.8% 0.18 343), rgb(189, 67, 149).
Aa
White text reads best on this color (4.77:1).
About this color
#BD4395 is a medium-dark, vivid pink. In OKLCH its lightness is 58%, its chroma 0.180 and its hue 343°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.054 away. White text reads best on it, at 4.77:1.
| Hue family | Pinks |
| Lightness | medium-dark (58%) |
| Chroma | vivid (0.180) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 4.40:1 |
| White text | 4.77:1 |
Values
| HEX | #BD4395 |
| RGB | rgb(189, 67, 149) |
| HSL | hsl(320, 48%, 50%) |
| OKLCH | oklch(57.8% 0.18 343) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD4395 | 4.77:1 | AA | Lc -77.7 | Fine for body text |
| Black text on #BD4395 | 4.40:1 | AA large text | Lc 31.8 | Non-text elements, placeholder text |
| #BD4395 text on white | 4.77:1 | AA | Lc 72.3 | Content text, not long reading |
| #BD4395 text on black | 4.40:1 | AA large text | Lc -29.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F7
oklch(97.1% 0.01 345.4)
-
Step 100
100
#F6E4EE
oklch(93.6% 0.024 342.9)
-
Step 200
200
#EFCEE1
oklch(88.5% 0.044 342.5)
-
Step 300
300
#E6ACCE
oklch(80.8% 0.081 343.1)
-
Step 400
400
#D87EB6
oklch(70.7% 0.13 343)
-
Step 500
500
#CB5AA3
oklch(63.1% 0.166 343.3)
-
Step 600
600 (this color)
#BD4395
oklch(57.8% 0.18 343)
-
Step 700
700
#9C2D79
oklch(49.1% 0.167 343.1)
-
Step 800
800
#7F2762
oklch(42.7% 0.138 343.4)
-
Step 900
900
#662550
oklch(37.6% 0.108 343)
-
Step 950
950
#3C172F
oklch(27% 0.068 342.9)
#BD4395 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4D6697 | 0.196 |
| Deuteranopia (no green cones) | #727A92 | 0.172 |
| Tritanopia (no blue cones) | #C94366 | 0.078 |
| Achromatopsia (no color) | #737373 | 0.181 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD4395
#BD4395
oklch(57.8% 0.18 343)
- #009064
#009064
oklch(57.8% 0.125 163)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD4395, closest first.
No curated palette has a color within ΔE 0.04 of #BD4395.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.054
- Purpley Pink #C83CB9 ΔE 0.061
- Pinky Purple #C94CBE ΔE 0.065
- Dark Pink #CB416B ΔE 0.071
- Light Plum #9D5783 ΔE 0.076
- Deep Rose #C74767 ΔE 0.078
- Dark Rose #B5485D ΔE 0.090
- Purply #983FB2 ΔE 0.091
Use #BD4395 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.