#BD438B
Closest named color: Medium Violet Red (#C71585). oklch(57.4% 0.174 347.5), rgb(189, 67, 139).
Aa
White text reads best on this color (4.83:1).
About this color
#BD438B is a medium-dark, vivid red. In OKLCH its lightness is 57%, its chroma 0.174 and its hue 348°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.053 away. White text reads best on it, at 4.83:1.
| Hue family | Reds |
| Lightness | medium-dark (57%) |
| Chroma | vivid (0.174) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 4.33:1 |
| White text | 4.83:1 |
Values
| HEX | #BD438B |
| RGB | rgb(189, 67, 139) |
| HSL | hsl(325, 48%, 50%) |
| OKLCH | oklch(57.4% 0.174 347.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD438B | 4.83:1 | AA | Lc -78.2 | Fine for body text |
| Black text on #BD438B | 4.33:1 | AA large text | Lc 31.4 | Non-text elements, placeholder text |
| #BD438B text on white | 4.83:1 | AA | Lc 72.7 | Content text, not long reading |
| #BD438B text on black | 4.33:1 | AA large text | Lc -29.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F7
oklch(97.1% 0.01 345.4)
-
Step 100
100
#F6E4ED
oklch(93.6% 0.023 345.8)
-
Step 200
200
#F0CEDE
oklch(88.5% 0.043 348)
-
Step 300
300
#E7ADCA
oklch(81% 0.077 347.5)
-
Step 400
400
#D97FAF
oklch(70.7% 0.125 347.6)
-
Step 500
500
#CC5B9B
oklch(63.1% 0.16 347.6)
-
Step 600
600 (this color)
#BD438B
oklch(57.4% 0.174 347.5)
-
Step 700
700
#9D2E71
oklch(49% 0.161 347.6)
-
Step 800
800
#80285C
oklch(42.7% 0.134 347.8)
-
Step 900
900
#67264C
oklch(37.7% 0.104 347.1)
-
Step 950
950
#3D172C
oklch(27% 0.066 348.1)
#BD438B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #52648D | 0.190 |
| Deuteranopia (no green cones) | #757988 | 0.169 |
| Tritanopia (no blue cones) | #CA3F61 | 0.068 |
| Achromatopsia (no color) | #727272 | 0.175 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD438B
#BD438B
oklch(57.4% 0.174 347.5)
- #008E6A
#008E6A
oklch(57.4% 0.117 167.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD438B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.053
- Dark Pink #CB416B ΔE 0.057
- Deep Rose #C74767 ΔE 0.063
- Light Plum #9D5783 ΔE 0.070
- Dark Rose #B5485D ΔE 0.075
- Purpley Pink #C83CB9 ΔE 0.076
- Pinky Purple #C94CBE ΔE 0.079
- Dark Hot Pink #D90166 ΔE 0.081
Use #BD438B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.