#BD40CA
Closest named color: Purpley Pink (#C83CB9). oklch(60.1% 0.224 323.8), rgb(189, 64, 202).
Aa
Black text reads best on this color (4.74:1).
About this color
#BD40CA is a medium-dark, vivid purple. In OKLCH its lightness is 60%, its chroma 0.224 and its hue 324°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purpley Pink (#C83CB9), ΔE 0.034 away. Black text reads best on it, at 4.74:1.
| Hue family | Purples |
| Lightness | medium-dark (60%) |
| Chroma | vivid (0.224) |
| Temperature | in between |
| Nearest name | Purpley Pink (#C83CB9) |
| Black text | 4.74:1 |
| White text | 4.42:1 |
Values
| HEX | #BD40CA |
| RGB | rgb(189, 64, 202) |
| HSL | hsl(294, 57%, 52%) |
| OKLCH | oklch(60.1% 0.224 323.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD40CA | 4.42:1 | AA large text | Lc -75.2 | Fine for body text |
| Black text on #BD40CA | 4.74:1 | AA | Lc 34.4 | Non-text elements, placeholder text |
| #BD40CA text on white | 4.42:1 | AA large text | Lc 69.7 | Content text, not long reading |
| #BD40CA text on black | 4.74:1 | AA | Lc -32.0 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FBF2FB
oklch(97.1% 0.015 325.7)
-
Step 100
100
#F5E3F6
oklch(93.6% 0.032 324.2)
-
Step 200
200
#EECCF0
oklch(88.5% 0.061 324.3)
-
Step 300
300
#E4A8E9
oklch(80.9% 0.11 323.9)
-
Step 400
400
#D476DE
oklch(70.7% 0.175 323.6)
-
Step 500
500 (this color)
#BD40CA
oklch(60.1% 0.224 323.8)
-
Step 600
600
#B21FC1
oklch(55.5% 0.243 323.7)
-
Step 700
700
#990AA6
oklch(49.1% 0.226 324)
-
Step 800
800
#7C1287
oklch(42.6% 0.187 323.7)
-
Step 900
900
#641B6C
oklch(37.7% 0.145 323.6)
-
Step 950
950
#3B123F
oklch(27% 0.092 324.1)
#BD40CA with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #1A6ECE | 0.231 |
| Deuteranopia (no green cones) | #577DC7 | 0.196 |
| Tritanopia (no blue cones) | #C05780 | 0.132 |
| Achromatopsia (no color) | #787878 | 0.225 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD40CA
#BD40CA
oklch(60.1% 0.224 323.8)
- #009C1D
#009C1D
oklch(60.1% 0.196 143.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD40CA, closest first.
No curated palette has a color within ΔE 0.04 of #BD40CA.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purpley Pink #C83CB9 ΔE 0.034
- Medium Orchid #BA55D3 ΔE 0.036
- Pinky Purple #C94CBE ΔE 0.041
- Purple Pink #D725DE ΔE 0.060
- Vibrant Purple #AD03DE ΔE 0.076
- Dark Orchid #9932CC ΔE 0.077
- Purply #983FB2 ΔE 0.078
- Amethyst #9B5FC0 ΔE 0.082
Use #BD40CA in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.