#BD40C3
Closest named color: Purpley Pink (#C83CB9). oklch(59.7% 0.218 326), rgb(189, 64, 195).
Aa
Black text reads best on this color (4.68:1).
About this color
#BD40C3 is a medium-dark, vivid purple. In OKLCH its lightness is 60%, its chroma 0.218 and its hue 326°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purpley Pink (#C83CB9), ΔE 0.027 away. Black text reads best on it, at 4.68:1.
| Hue family | Purples |
| Lightness | medium-dark (60%) |
| Chroma | vivid (0.218) |
| Temperature | in between |
| Nearest name | Purpley Pink (#C83CB9) |
| Black text | 4.68:1 |
| White text | 4.48:1 |
Values
| HEX | #BD40C3 |
| RGB | rgb(189, 64, 195) |
| HSL | hsl(297, 52%, 51%) |
| OKLCH | oklch(59.7% 0.218 326) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD40C3 | 4.48:1 | AA large text | Lc -75.6 | Fine for body text |
| Black text on #BD40C3 | 4.68:1 | AA | Lc 33.9 | Non-text elements, placeholder text |
| #BD40C3 text on white | 4.48:1 | AA large text | Lc 70.1 | Content text, not long reading |
| #BD40C3 text on black | 4.68:1 | AA | Lc -31.5 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FBF2FB
oklch(97.1% 0.015 325.7)
-
Step 100
100
#F5E3F5
oklch(93.5% 0.031 325.8)
-
Step 200
200
#EECCEE
oklch(88.4% 0.059 326.1)
-
Step 300
300
#E5A9E6
oklch(81% 0.106 326)
-
Step 400
400
#D576D9
oklch(70.6% 0.171 325.7)
-
Step 500
500 (this color)
#BD40C3
oklch(59.7% 0.218 326)
-
Step 600
600
#B423BB
oklch(55.7% 0.237 326)
-
Step 700
700
#9A0FA1
oklch(49.1% 0.22 325.9)
-
Step 800
800
#7D1583
oklch(42.7% 0.182 325.6)
-
Step 900
900
#651C69
oklch(37.7% 0.142 325.7)
-
Step 950
950
#3B123D
oklch(26.9% 0.09 325.8)
#BD40C3 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #266DC7 | 0.227 |
| Deuteranopia (no green cones) | #5C7CC0 | 0.192 |
| Tritanopia (no blue cones) | #C2547D | 0.124 |
| Achromatopsia (no color) | #777777 | 0.220 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD40C3
#BD40C3
oklch(59.7% 0.218 326)
- #009A30
#009A30
oklch(59.7% 0.183 146)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD40C3, closest first.
No curated palette has a color within ΔE 0.04 of #BD40C3.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purpley Pink #C83CB9 ΔE 0.027
- Pinky Purple #C94CBE ΔE 0.036
- Medium Orchid #BA55D3 ΔE 0.040
- Purple Pink #D725DE ΔE 0.066
- Purply #983FB2 ΔE 0.075
- Amethyst #9B5FC0 ΔE 0.080
- Dark Orchid #9932CC ΔE 0.080
- Vibrant Purple #AD03DE ΔE 0.082
Use #BD40C3 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.