#BD40BC
Closest named color: Purpley Pink (#C83CB9). oklch(59.3% 0.212 328.2), rgb(189, 64, 188).
Aa
Black text reads best on this color (4.62:1).
About this color
#BD40BC is a medium-dark, vivid purple. In OKLCH its lightness is 59%, its chroma 0.212 and its hue 328°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purpley Pink (#C83CB9), ΔE 0.022 away. Black text reads best on it, at 4.62:1.
| Hue family | Purples |
| Lightness | medium-dark (59%) |
| Chroma | vivid (0.212) |
| Temperature | in between |
| Nearest name | Purpley Pink (#C83CB9) |
| Black text | 4.62:1 |
| White text | 4.54:1 |
Values
| HEX | #BD40BC |
| RGB | rgb(189, 64, 188) |
| HSL | hsl(300, 49%, 50%) |
| OKLCH | oklch(59.3% 0.212 328.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD40BC | 4.54:1 | AA | Lc -76.1 | Fine for body text |
| Black text on #BD40BC | 4.62:1 | AA | Lc 33.5 | Non-text elements, placeholder text |
| #BD40BC text on white | 4.54:1 | AA | Lc 70.6 | Content text, not long reading |
| #BD40BC text on black | 4.62:1 | AA | Lc -31.1 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FAF3FA
oklch(97.2% 0.012 325.7)
-
Step 100
100
#F5E4F3
oklch(93.7% 0.027 329.5)
-
Step 200
200
#EDCDEB
oklch(88.4% 0.053 328)
-
Step 300
300
#E3ABE0
oklch(81% 0.095 328.2)
-
Step 400
400
#D37BD0
oklch(70.7% 0.153 328.3)
-
Step 500
500
#C554C4
oklch(63.1% 0.196 327.9)
-
Step 600
600 (this color)
#BD40BC
oklch(59.3% 0.212 328.2)
-
Step 700
700
#972397
oklch(49.1% 0.197 328.1)
-
Step 800
800
#7B207B
oklch(42.7% 0.164 328)
-
Step 900
900
#632163
oklch(37.6% 0.128 327.8)
-
Step 950
950
#3A153A
oklch(26.9% 0.08 327.5)
#BD40BC with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2F6BC0 | 0.222 |
| Deuteranopia (no green cones) | #607CB9 | 0.190 |
| Tritanopia (no blue cones) | #C35179 | 0.118 |
| Achromatopsia (no color) | #767676 | 0.214 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD40BC
#BD40BC
oklch(59.3% 0.212 328.2)
- #00983D
#00983D
oklch(59.3% 0.17 148.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD40BC, closest first.
No curated palette has a color within ΔE 0.04 of #BD40BC.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purpley Pink #C83CB9 ΔE 0.022
- Pinky Purple #C94CBE ΔE 0.033
- Medium Orchid #BA55D3 ΔE 0.047
- Purply #983FB2 ΔE 0.073
- Purple Pink #D725DE ΔE 0.073
- Amethyst #9B5FC0 ΔE 0.079
- Dark Orchid #9932CC ΔE 0.084
- Vibrant Purple #AD03DE ΔE 0.090
Use #BD40BC in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.