#BD40A7
Closest named color: Purpley Pink (#C83CB9). oklch(58.3% 0.196 335.5), rgb(189, 64, 167).
Aa
White text reads best on this color (4.71:1).
About this color
#BD40A7 is a medium-dark, vivid pink. In OKLCH its lightness is 58%, its chroma 0.196 and its hue 336°. Its hue sits on the warm side of the wheel. The nearest named color is Purpley Pink (#C83CB9), ΔE 0.034 away. White text reads best on it, at 4.71:1.
| Hue family | Pinks |
| Lightness | medium-dark (58%) |
| Chroma | vivid (0.196) |
| Temperature | warm |
| Nearest name | Purpley Pink (#C83CB9) |
| Black text | 4.45:1 |
| White text | 4.71:1 |
Values
| HEX | #BD40A7 |
| RGB | rgb(189, 64, 167) |
| HSL | hsl(311, 49%, 50%) |
| OKLCH | oklch(58.3% 0.196 335.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD40A7 | 4.71:1 | AA | Lc -77.3 | Fine for body text |
| Black text on #BD40A7 | 4.45:1 | AA large text | Lc 32.3 | Non-text elements, placeholder text |
| #BD40A7 text on white | 4.71:1 | AA | Lc 71.8 | Content text, not long reading |
| #BD40A7 text on black | 4.45:1 | AA large text | Lc -29.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F8
oklch(97.2% 0.011 339.3)
-
Step 100
100
#F5E4F1
oklch(93.6% 0.025 333.7)
-
Step 200
200
#EFCDE6
oklch(88.4% 0.05 335.4)
-
Step 300
300
#E5ABD7
oklch(80.8% 0.089 335.3)
-
Step 400
400
#D67CC2
oklch(70.6% 0.141 335.7)
-
Step 500
500
#C957B3
oklch(63.1% 0.18 335.6)
-
Step 600
600 (this color)
#BD40A7
oklch(58.3% 0.196 335.5)
-
Step 700
700
#9A2888
oklch(49.1% 0.182 335.2)
-
Step 800
800
#7E236E
oklch(42.7% 0.152 335.8)
-
Step 900
900
#652359
oklch(37.6% 0.117 335.5)
-
Step 950
950
#3C1634
oklch(27.1% 0.074 336.2)
#BD40A7 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4167AA | 0.209 |
| Deuteranopia (no green cones) | #6A7AA4 | 0.181 |
| Tritanopia (no blue cones) | #C6486E | 0.097 |
| Achromatopsia (no color) | #737373 | 0.198 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD40A7
#BD40A7
oklch(58.3% 0.196 335.5)
- #009355
#009355
oklch(58.3% 0.142 155.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD40A7, closest first.
No curated palette has a color within ΔE 0.04 of #BD40A7.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purpley Pink #C83CB9 ΔE 0.034
- Pinky Purple #C94CBE ΔE 0.045
- Medium Violet Red #C71585 ΔE 0.064
- Medium Orchid #BA55D3 ΔE 0.071
- Purply #983FB2 ΔE 0.076
- Amethyst #9B5FC0 ΔE 0.085
- Warm Purple #952E8F ΔE 0.094
- Light Plum #9D5783 ΔE 0.095
Use #BD40A7 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.