#BD409F
Closest named color: Purpley Pink (#C83CB9). oklch(57.9% 0.19 338.7), rgb(189, 64, 159).
Aa
White text reads best on this color (4.77:1).
About this color
#BD409F is a medium-dark, vivid pink. In OKLCH its lightness is 58%, its chroma 0.190 and its hue 339°. Its hue sits on the warm side of the wheel. The nearest named color is Purpley Pink (#C83CB9), ΔE 0.045 away. White text reads best on it, at 4.77:1.
| Hue family | Pinks |
| Lightness | medium-dark (58%) |
| Chroma | vivid (0.190) |
| Temperature | warm |
| Nearest name | Purpley Pink (#C83CB9) |
| Black text | 4.39:1 |
| White text | 4.77:1 |
Values
| HEX | #BD409F |
| RGB | rgb(189, 64, 159) |
| HSL | hsl(314, 49%, 50%) |
| OKLCH | oklch(57.9% 0.19 338.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD409F | 4.77:1 | AA | Lc -77.7 | Fine for body text |
| Black text on #BD409F | 4.39:1 | AA large text | Lc 31.9 | Non-text elements, placeholder text |
| #BD409F text on white | 4.77:1 | AA | Lc 72.2 | Content text, not long reading |
| #BD409F text on black | 4.39:1 | AA large text | Lc -29.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F8
oklch(97.2% 0.011 339.3)
-
Step 100
100
#F6E4EF
oklch(93.6% 0.024 340.3)
-
Step 200
200
#EFCEE4
oklch(88.6% 0.047 338.3)
-
Step 300
300
#E6ABD3
oklch(80.8% 0.086 338.8)
-
Step 400
400
#D77DBD
oklch(70.7% 0.136 338.7)
-
Step 500
500
#CA58AD
oklch(63.1% 0.175 338.4)
-
Step 600
600 (this color)
#BD409F
oklch(57.9% 0.19 338.7)
-
Step 700
700
#9C2982
oklch(49.2% 0.178 338.6)
-
Step 800
800
#7E2469
oklch(42.6% 0.146 338.6)
-
Step 900
900
#662456
oklch(37.7% 0.114 338.3)
-
Step 950
950
#3C1632
oklch(27% 0.072 338.7)
#BD409F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4666A2 | 0.205 |
| Deuteranopia (no green cones) | #6D7A9C | 0.179 |
| Tritanopia (no blue cones) | #C7456A | 0.089 |
| Achromatopsia (no color) | #737373 | 0.192 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD409F
#BD409F
oklch(57.9% 0.19 338.7)
- #00915B
#00915B
oklch(57.9% 0.134 158.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD409F, closest first.
No curated palette has a color within ΔE 0.04 of #BD409F.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purpley Pink #C83CB9 ΔE 0.045
- Pinky Purple #C94CBE ΔE 0.053
- Medium Violet Red #C71585 ΔE 0.056
- Purply #983FB2 ΔE 0.081
- Medium Orchid #BA55D3 ΔE 0.082
- Light Plum #9D5783 ΔE 0.087
- Dark Pink #CB416B ΔE 0.088
- Amethyst #9B5FC0 ΔE 0.090
Use #BD409F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.