#BD4089
Closest named color: Medium Violet Red (#C71585). oklch(56.9% 0.177 348.1), rgb(189, 64, 137).
Aa
White text reads best on this color (4.93:1).
About this color
#BD4089 is a medium-dark, vivid red. In OKLCH its lightness is 57%, its chroma 0.177 and its hue 348°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.048 away. White text reads best on it, at 4.93:1.
| Hue family | Reds |
| Lightness | medium-dark (57%) |
| Chroma | vivid (0.177) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 4.25:1 |
| White text | 4.93:1 |
Values
| HEX | #BD4089 |
| RGB | rgb(189, 64, 137) |
| HSL | hsl(325, 49%, 50%) |
| OKLCH | oklch(56.9% 0.177 348.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD4089 | 4.93:1 | AA | Lc -78.7 | Fine for body text |
| Black text on #BD4089 | 4.25:1 | AA large text | Lc 30.8 | Non-text elements, placeholder text |
| #BD4089 text on white | 4.93:1 | AA | Lc 73.3 | Content text, not long reading |
| #BD4089 text on black | 4.25:1 | AA large text | Lc -28.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F7
oklch(97.1% 0.01 345.4)
-
Step 100
100
#F6E4EC
oklch(93.6% 0.022 348.8)
-
Step 200
200
#F1CEDE
oklch(88.6% 0.044 348.7)
-
Step 300
300
#E8ACC9
oklch(80.9% 0.079 348.5)
-
Step 400
400
#DA7EAE
oklch(70.7% 0.127 348.3)
-
Step 500
500
#CD5A9A
oklch(63.1% 0.162 348.2)
-
Step 600
600 (this color)
#BD4089
oklch(56.9% 0.177 348.1)
-
Step 700
700
#9E2C71
oklch(49% 0.165 347.7)
-
Step 800
800
#81275C
oklch(42.8% 0.136 348.1)
-
Step 900
900
#68254B
oklch(37.7% 0.106 348.3)
-
Step 950
950
#3D172C
oklch(27% 0.066 348.1)
#BD4089 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #50628B | 0.194 |
| Deuteranopia (no green cones) | #747886 | 0.172 |
| Tritanopia (no blue cones) | #CA3C5F | 0.069 |
| Achromatopsia (no color) | #707070 | 0.178 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD4089
#BD4089
oklch(56.9% 0.177 348.1)
- #008C6A
#008C6A
oklch(56.9% 0.115 168.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD4089, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.048
- Dark Pink #CB416B ΔE 0.056
- Deep Rose #C74767 ΔE 0.063
- Light Plum #9D5783 ΔE 0.072
- Dark Rose #B5485D ΔE 0.074
- Purpley Pink #C83CB9 ΔE 0.077
- Dark Hot Pink #D90166 ΔE 0.078
- Light Burgundy #A8415B ΔE 0.081
Use #BD4089 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.