#BD3F91
Closest named color: Medium Violet Red (#C71585). oklch(57.2% 0.183 344.4), rgb(189, 63, 145).
Aa
White text reads best on this color (4.90:1).
About this color
#BD3F91 is a medium-dark, vivid pink. In OKLCH its lightness is 57%, its chroma 0.183 and its hue 344°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.047 away. White text reads best on it, at 4.90:1.
| Hue family | Pinks |
| Lightness | medium-dark (57%) |
| Chroma | vivid (0.183) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 4.28:1 |
| White text | 4.90:1 |
Values
| HEX | #BD3F91 |
| RGB | rgb(189, 63, 145) |
| HSL | hsl(321, 50%, 49%) |
| OKLCH | oklch(57.2% 0.183 344.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD3F91 | 4.90:1 | AA | Lc -78.5 | Fine for body text |
| Black text on #BD3F91 | 4.28:1 | AA large text | Lc 31.0 | Non-text elements, placeholder text |
| #BD3F91 text on white | 4.90:1 | AA | Lc 73.0 | Content text, not long reading |
| #BD3F91 text on black | 4.28:1 | AA large text | Lc -28.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F7
oklch(97.1% 0.01 345.4)
-
Step 100
100
#F6E4EE
oklch(93.6% 0.024 342.9)
-
Step 200
200
#F0CEE0
oklch(88.5% 0.045 344.9)
-
Step 300
300
#E8ACCD
oklch(81% 0.082 344.9)
-
Step 400
400
#D97DB4
oklch(70.6% 0.132 344.3)
-
Step 500
500
#CD59A1
oklch(63.2% 0.168 344.8)
-
Step 600
600 (this color)
#BD3F91
oklch(57.2% 0.183 344.4)
-
Step 700
700
#9E2B77
oklch(49.2% 0.169 344.6)
-
Step 800
800
#802561
oklch(42.6% 0.141 344.3)
-
Step 900
900
#67244F
oklch(37.6% 0.11 344.2)
-
Step 950
950
#3D162E
oklch(26.9% 0.07 344.9)
#BD3F91 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4C6393 | 0.199 |
| Deuteranopia (no green cones) | #71788E | 0.176 |
| Tritanopia (no blue cones) | #C93E62 | 0.077 |
| Achromatopsia (no color) | #717171 | 0.184 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD3F91
#BD3F91
oklch(57.2% 0.183 344.4)
- #008E65
#008E65
oklch(57.3% 0.121 164.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD3F91, closest first.
No curated palette has a color within ΔE 0.04 of #BD3F91.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.047
- Purpley Pink #C83CB9 ΔE 0.065
- Dark Pink #CB416B ΔE 0.068
- Pinky Purple #C94CBE ΔE 0.072
- Deep Rose #C74767 ΔE 0.075
- Light Plum #9D5783 ΔE 0.077
- Dark Hot Pink #D90166 ΔE 0.085
- Dark Rose #B5485D ΔE 0.087
Use #BD3F91 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.