#BD3D78
Closest named color: Dark Pink (#CB416B). oklch(56% 0.172 355.8), rgb(189, 61, 120).
Aa
White text reads best on this color (5.11:1).
About this color
#BD3D78 is a medium-dark, vivid red. In OKLCH its lightness is 56%, its chroma 0.172 and its hue 356°. Its hue sits on the warm side of the wheel. The nearest named color is Dark Pink (#CB416B), ΔE 0.038 away. White text reads best on it, at 5.11:1.
| Hue family | Reds |
| Lightness | medium-dark (56%) |
| Chroma | vivid (0.172) |
| Temperature | warm |
| Nearest name | Dark Pink (#CB416B) |
| Black text | 4.10:1 |
| White text | 5.11:1 |
Values
| HEX | #BD3D78 |
| RGB | rgb(189, 61, 120) |
| HSL | hsl(332, 51%, 49%) |
| OKLCH | oklch(56% 0.172 355.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD3D78 | 5.11:1 | AA | Lc -79.8 | Fine for body text |
| Black text on #BD3D78 | 4.10:1 | AA large text | Lc 29.7 | Dividers and decoration only |
| #BD3D78 text on white | 5.11:1 | AA | Lc 74.3 | Content text, not long reading |
| #BD3D78 text on black | 4.10:1 | AA large text | Lc -27.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FCF3F6
oklch(97.2% 0.01 354.9)
-
Step 100
100
#F7E4EA
oklch(93.6% 0.022 356.3)
-
Step 200
200
#F2CEDA
oklch(88.5% 0.043 356)
-
Step 300
300
#EAACC2
oklch(80.8% 0.078 355.9)
-
Step 400
400
#DD7EA3
oklch(70.7% 0.124 356)
-
Step 500
500
#D15A8D
oklch(63.2% 0.159 355.8)
-
Step 600
600 (this color)
#BD3D78
oklch(56% 0.172 355.8)
-
Step 700
700
#A12D64
oklch(49.1% 0.159 355.7)
-
Step 800
800
#832752
oklch(42.7% 0.132 355.5)
-
Step 900
900
#6A2543
oklch(37.7% 0.104 356.3)
-
Step 950
950
#3E1728
oklch(27% 0.065 355)
#BD3D78 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #545F7A | 0.191 |
| Deuteranopia (no green cones) | #777775 | 0.173 |
| Tritanopia (no blue cones) | #CC3155 | 0.057 |
| Achromatopsia (no color) | #6E6E6E | 0.174 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD3D78
#BD3D78
oklch(56% 0.172 355.8)
- #008872
#008872
oklch(56% 0.105 176)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD3D78, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Pink #CB416B ΔE 0.038
- Deep Rose #C74767 ΔE 0.044
- Dark Rose #B5485D ΔE 0.052
- Medium Violet Red #C71585 ΔE 0.054
- Light Burgundy #A8415B ΔE 0.060
- Dark Hot Pink #D90166 ΔE 0.065
- Light Plum #9D5783 ΔE 0.072
- Dusty Red #B9484E ΔE 0.072
Use #BD3D78 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.