#BD3C90
Closest named color: Medium Violet Red (#C71585). oklch(56.8% 0.186 344.6), rgb(189, 60, 144).
Aa
White text reads best on this color (4.98:1).
About this color
#BD3C90 is a medium-dark, vivid pink. In OKLCH its lightness is 57%, its chroma 0.186 and its hue 345°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.043 away. White text reads best on it, at 4.98:1.
| Hue family | Pinks |
| Lightness | medium-dark (57%) |
| Chroma | vivid (0.186) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 4.21:1 |
| White text | 4.98:1 |
Values
| HEX | #BD3C90 |
| RGB | rgb(189, 60, 144) |
| HSL | hsl(321, 52%, 49%) |
| OKLCH | oklch(56.8% 0.186 344.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD3C90 | 4.98:1 | AA | Lc -78.9 | Fine for body text |
| Black text on #BD3C90 | 4.21:1 | AA large text | Lc 30.6 | Non-text elements, placeholder text |
| #BD3C90 text on white | 4.98:1 | AA | Lc 73.5 | Content text, not long reading |
| #BD3C90 text on black | 4.21:1 | AA large text | Lc -28.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F7
oklch(97.1% 0.01 345.4)
-
Step 100
100
#F7E4EE
oklch(93.7% 0.024 344.4)
-
Step 200
200
#F1CDE0
oklch(88.4% 0.047 345)
-
Step 300
300
#E8ABCD
oklch(80.8% 0.084 344.6)
-
Step 400
400
#DA7DB4
oklch(70.7% 0.133 344.6)
-
Step 500
500
#CE57A1
oklch(63.1% 0.171 344.9)
-
Step 600
600 (this color)
#BD3C90
oklch(56.8% 0.186 344.6)
-
Step 700
700
#9F2977
oklch(49.1% 0.173 344.8)
-
Step 800
800
#812461
oklch(42.7% 0.143 344.6)
-
Step 900
900
#68244F
oklch(37.7% 0.111 344.8)
-
Step 950
950
#3D162E
oklch(26.9% 0.07 344.9)
#BD3C90 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4A6292 | 0.204 |
| Deuteranopia (no green cones) | #70778D | 0.179 |
| Tritanopia (no blue cones) | #C93B61 | 0.077 |
| Achromatopsia (no color) | #707070 | 0.187 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD3C90
#BD3C90
oklch(56.8% 0.186 344.6)
- #008C64
#008C64
oklch(56.7% 0.12 164.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD3C90, closest first.
No curated palette has a color within ΔE 0.04 of #BD3C90.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.043
- Purpley Pink #C83CB9 ΔE 0.066
- Dark Pink #CB416B ΔE 0.069
- Pinky Purple #C94CBE ΔE 0.074
- Deep Rose #C74767 ΔE 0.077
- Light Plum #9D5783 ΔE 0.080
- Dark Hot Pink #D90166 ΔE 0.084
- Dark Rose #B5485D ΔE 0.088
Use #BD3C90 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.