#BD3987
Closest named color: Medium Violet Red (#C71585). oklch(56.1% 0.184 348.3), rgb(189, 57, 135).
Aa
White text reads best on this color (5.12:1).
About this color
#BD3987 is a medium-dark, vivid red. In OKLCH its lightness is 56%, its chroma 0.184 and its hue 348°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.038 away. White text reads best on it, at 5.12:1.
| Hue family | Reds |
| Lightness | medium-dark (56%) |
| Chroma | vivid (0.184) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 4.09:1 |
| White text | 5.12:1 |
Values
| HEX | #BD3987 |
| RGB | rgb(189, 57, 135) |
| HSL | hsl(325, 54%, 48%) |
| OKLCH | oklch(56.1% 0.184 348.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD3987 | 5.12:1 | AA | Lc -79.7 | Fine for body text |
| Black text on #BD3987 | 4.09:1 | AA large text | Lc 29.8 | Dividers and decoration only |
| #BD3987 text on white | 5.12:1 | AA | Lc 74.3 | Content text, not long reading |
| #BD3987 text on black | 4.09:1 | AA large text | Lc -27.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FCF3F7
oklch(97.2% 0.011 348.4)
-
Step 100
100
#F7E4EC
oklch(93.6% 0.023 350.1)
-
Step 200
200
#F2CDDE
oklch(88.5% 0.047 348.7)
-
Step 300
300
#EAABCA
oklch(80.9% 0.084 348.1)
-
Step 400
400
#DC7CAF
oklch(70.6% 0.133 347.9)
-
Step 500
500
#D0579B
oklch(63.1% 0.17 348.2)
-
Step 600
600 (this color)
#BD3987
oklch(56.1% 0.184 348.3)
-
Step 700
700
#A12871
oklch(49.1% 0.172 348.3)
-
Step 800
800
#83235C
oklch(42.7% 0.143 348.4)
-
Step 900
900
#69234B
oklch(37.6% 0.11 348.4)
-
Step 950
950
#3E162C
oklch(27% 0.069 348.6)
#BD3987 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4B5F89 | 0.205 |
| Deuteranopia (no green cones) | #727684 | 0.180 |
| Tritanopia (no blue cones) | #CA345B | 0.072 |
| Achromatopsia (no color) | #6E6E6E | 0.186 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD3987
#BD3987
oklch(56.1% 0.184 348.3)
- #008A68
#008A68
oklch(56.2% 0.114 167.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD3987, closest first.
No curated palette has a color within ΔE 0.04 of #BD3987.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.038
- Dark Pink #CB416B ΔE 0.060
- Deep Rose #C74767 ΔE 0.068
- Dark Hot Pink #D90166 ΔE 0.074
- Dark Rose #B5485D ΔE 0.078
- Light Plum #9D5783 ΔE 0.078
- Purpley Pink #C83CB9 ΔE 0.078
- Light Burgundy #A8415B ΔE 0.081
Use #BD3987 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.