#BD3981
Closest named color: Medium Violet Red (#C71585). oklch(55.9% 0.181 351), rgb(189, 57, 129).
Aa
White text reads best on this color (5.16:1).
About this color
#BD3981 is a medium-dark, vivid red. In OKLCH its lightness is 56%, its chroma 0.181 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.041 away. White text reads best on it, at 5.16:1.
| Hue family | Reds |
| Lightness | medium-dark (56%) |
| Chroma | vivid (0.181) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 4.06:1 |
| White text | 5.16:1 |
Values
| HEX | #BD3981 |
| RGB | rgb(189, 57, 129) |
| HSL | hsl(327, 54%, 48%) |
| OKLCH | oklch(55.9% 0.181 351) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD3981 | 5.16:1 | AA | Lc -79.9 | Fine for body text |
| Black text on #BD3981 | 4.06:1 | AA large text | Lc 29.5 | Dividers and decoration only |
| #BD3981 text on white | 5.16:1 | AA | Lc 74.5 | Content text, not long reading |
| #BD3981 text on black | 4.06:1 | AA large text | Lc -27.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FCF3F6
oklch(97.2% 0.01 354.9)
-
Step 100
100
#F7E4EC
oklch(93.6% 0.023 350.1)
-
Step 200
200
#F2CDDD
oklch(88.4% 0.046 350.2)
-
Step 300
300
#EAABC7
oklch(80.8% 0.082 350.7)
-
Step 400
400
#DD7DAA
oklch(70.7% 0.129 351.4)
-
Step 500
500
#D15796
oklch(63.1% 0.168 350.9)
-
Step 600
600 (this color)
#BD3981
oklch(55.9% 0.181 351)
-
Step 700
700
#A2296C
oklch(49.2% 0.169 351.3)
-
Step 800
800
#832458
oklch(42.6% 0.139 351)
-
Step 900
900
#6A2449
oklch(37.8% 0.109 350.8)
-
Step 950
950
#3E162A
oklch(26.9% 0.068 351.4)
#BD3981 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4E5E83 | 0.201 |
| Deuteranopia (no green cones) | #73767E | 0.180 |
| Tritanopia (no blue cones) | #CB3158 | 0.067 |
| Achromatopsia (no color) | #6D6D6D | 0.183 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD3981
#BD3981
oklch(55.9% 0.181 351)
- #00886C
#00886C
oklch(55.8% 0.109 171.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD3981, closest first.
No curated palette has a color within ΔE 0.04 of #BD3981.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.041
- Dark Pink #CB416B ΔE 0.052
- Deep Rose #C74767 ΔE 0.060
- Dark Hot Pink #D90166 ΔE 0.069
- Dark Rose #B5485D ΔE 0.069
- Light Burgundy #A8415B ΔE 0.073
- Light Plum #9D5783 ΔE 0.076
- Cerise #DE0C62 ΔE 0.077
Use #BD3981 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.