#BD397D
Closest named color: Medium Violet Red (#C71585). oklch(55.8% 0.179 352.9), rgb(189, 57, 125).
Aa
White text reads best on this color (5.19:1).
About this color
#BD397D is a medium-dark, vivid red. In OKLCH its lightness is 56%, its chroma 0.179 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.044 away. White text reads best on it, at 5.19:1.
| Hue family | Reds |
| Lightness | medium-dark (56%) |
| Chroma | vivid (0.179) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 4.04:1 |
| White text | 5.19:1 |
Values
| HEX | #BD397D |
| RGB | rgb(189, 57, 125) |
| HSL | hsl(329, 54%, 48%) |
| OKLCH | oklch(55.8% 0.179 352.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD397D | 5.19:1 | AA | Lc -80.1 | Fine for body text |
| Black text on #BD397D | 4.04:1 | AA large text | Lc 29.4 | Dividers and decoration only |
| #BD397D text on white | 5.19:1 | AA | Lc 74.7 | Content text, not long reading |
| #BD397D text on black | 4.04:1 | AA large text | Lc -27.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FCF3F6
oklch(97.2% 0.01 354.9)
-
Step 100
100
#F7E4EB
oklch(93.6% 0.023 353.2)
-
Step 200
200
#F2CEDC
oklch(88.6% 0.044 352.6)
-
Step 300
300
#EBABC5
oklch(80.9% 0.082 353)
-
Step 400
400
#DE7DA8
oklch(70.8% 0.129 352.9)
-
Step 500
500
#D15892
oklch(63.1% 0.164 352.9)
-
Step 600
600 (this color)
#BD397D
oklch(55.8% 0.179 352.9)
-
Step 700
700
#A22969
oklch(49.1% 0.167 352.8)
-
Step 800
800
#842456
oklch(42.7% 0.139 352.7)
-
Step 900
900
#6A2447
oklch(37.7% 0.107 352.5)
-
Step 950
950
#3F1629
oklch(27.1% 0.069 353.7)
#BD397D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4F5E7F | 0.200 |
| Deuteranopia (no green cones) | #74767A | 0.179 |
| Tritanopia (no blue cones) | #CB2F56 | 0.063 |
| Achromatopsia (no color) | #6D6D6D | 0.181 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD397D
#BD397D
oklch(55.8% 0.179 352.9)
- #00886E
#00886E
oklch(55.9% 0.107 173)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD397D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.044
- Dark Pink #CB416B ΔE 0.048
- Deep Rose #C74767 ΔE 0.055
- Dark Rose #B5485D ΔE 0.063
- Dark Hot Pink #D90166 ΔE 0.066
- Light Burgundy #A8415B ΔE 0.068
- Cerise #DE0C62 ΔE 0.074
- Light Plum #9D5783 ΔE 0.076
Use #BD397D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.