#BD397B
Closest named color: Dark Pink (#CB416B). oklch(55.7% 0.178 353.8), rgb(189, 57, 123).
Aa
White text reads best on this color (5.20:1).
About this color
#BD397B is a medium-dark, vivid red. In OKLCH its lightness is 56%, its chroma 0.178 and its hue 354°. Its hue sits on the warm side of the wheel. The nearest named color is Dark Pink (#CB416B), ΔE 0.046 away. White text reads best on it, at 5.20:1.
| Hue family | Reds |
| Lightness | medium-dark (56%) |
| Chroma | vivid (0.178) |
| Temperature | warm |
| Nearest name | Dark Pink (#CB416B) |
| Black text | 4.03:1 |
| White text | 5.20:1 |
Values
| HEX | #BD397B |
| RGB | rgb(189, 57, 123) |
| HSL | hsl(330, 54%, 48%) |
| OKLCH | oklch(55.7% 0.178 353.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD397B | 5.20:1 | AA | Lc -80.2 | Fine for body text |
| Black text on #BD397B | 4.03:1 | AA large text | Lc 29.3 | Dividers and decoration only |
| #BD397B text on white | 5.20:1 | AA | Lc 74.8 | Content text, not long reading |
| #BD397B text on black | 4.03:1 | AA large text | Lc -26.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FCF3F6
oklch(97.2% 0.01 354.9)
-
Step 100
100
#F7E4EB
oklch(93.6% 0.023 353.2)
-
Step 200
200
#F2CEDB
oklch(88.6% 0.044 354.3)
-
Step 300
300
#EBABC4
oklch(80.8% 0.081 353.9)
-
Step 400
400
#DE7DA6
oklch(70.7% 0.128 354.1)
-
Step 500
500
#D25891
oklch(63.2% 0.165 353.7)
-
Step 600
600 (this color)
#BD397B
oklch(55.7% 0.178 353.8)
-
Step 700
700
#A22A67
oklch(49.1% 0.165 354)
-
Step 800
800
#842554
oklch(42.8% 0.137 354.1)
-
Step 900
900
#6A2446
oklch(37.7% 0.107 353.3)
-
Step 950
950
#3F1629
oklch(27.1% 0.069 353.7)
#BD397B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #505D7D | 0.199 |
| Deuteranopia (no green cones) | #757578 | 0.177 |
| Tritanopia (no blue cones) | #CB2E55 | 0.061 |
| Achromatopsia (no color) | #6D6D6D | 0.180 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD397B
#BD397B
oklch(55.7% 0.178 353.8)
- #00876F
#00876F
oklch(55.6% 0.106 174.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD397B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Pink #CB416B ΔE 0.046
- Medium Violet Red #C71585 ΔE 0.046
- Deep Rose #C74767 ΔE 0.053
- Dark Rose #B5485D ΔE 0.061
- Dark Hot Pink #D90166 ΔE 0.064
- Light Burgundy #A8415B ΔE 0.066
- Cerise #DE0C62 ΔE 0.073
- Light Plum #9D5783 ΔE 0.075
Use #BD397B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.