#BD3977
Closest named color: Dark Pink (#CB416B). oklch(55.5% 0.177 355.7), rgb(189, 57, 119).
Aa
White text reads best on this color (5.22:1).
About this color
#BD3977 is a medium-dark, vivid red. In OKLCH its lightness is 56%, its chroma 0.177 and its hue 356°. Its hue sits on the warm side of the wheel. The nearest named color is Dark Pink (#CB416B), ΔE 0.042 away. White text reads best on it, at 5.22:1.
| Hue family | Reds |
| Lightness | medium-dark (56%) |
| Chroma | vivid (0.177) |
| Temperature | warm |
| Nearest name | Dark Pink (#CB416B) |
| Black text | 4.01:1 |
| White text | 5.22:1 |
Values
| HEX | #BD3977 |
| RGB | rgb(189, 57, 119) |
| HSL | hsl(332, 54%, 48%) |
| OKLCH | oklch(55.5% 0.177 355.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD3977 | 5.22:1 | AA | Lc -80.3 | Fine for body text |
| Black text on #BD3977 | 4.01:1 | AA large text | Lc 29.2 | Dividers and decoration only |
| #BD3977 text on white | 5.22:1 | AA | Lc 74.9 | Content text, not long reading |
| #BD3977 text on black | 4.01:1 | AA large text | Lc -26.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FCF3F6
oklch(97.2% 0.01 354.9)
-
Step 100
100
#F7E4EA
oklch(93.6% 0.022 356.3)
-
Step 200
200
#F2CEDA
oklch(88.5% 0.043 356)
-
Step 300
300
#EBACC2
oklch(80.9% 0.079 356.3)
-
Step 400
400
#DE7DA4
oklch(70.7% 0.128 355.3)
-
Step 500
500
#D2588D
oklch(63% 0.163 355.7)
-
Step 600
600 (this color)
#BD3977
oklch(55.5% 0.177 355.7)
-
Step 700
700
#A32A64
oklch(49.1% 0.165 355.9)
-
Step 800
800
#842552
oklch(42.7% 0.136 355.5)
-
Step 900
900
#6B2444
oklch(37.8% 0.107 355.5)
-
Step 950
950
#3F1628
oklch(27% 0.068 355.2)
#BD3977 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #515D79 | 0.198 |
| Deuteranopia (no green cones) | #767574 | 0.176 |
| Tritanopia (no blue cones) | #CC2C53 | 0.058 |
| Achromatopsia (no color) | #6C6C6C | 0.178 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD3977
#BD3977
oklch(55.5% 0.177 355.7)
- #008770
#008770
oklch(55.7% 0.105 175.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD3977, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Pink #CB416B ΔE 0.042
- Deep Rose #C74767 ΔE 0.048
- Medium Violet Red #C71585 ΔE 0.050
- Dark Rose #B5485D ΔE 0.055
- Light Burgundy #A8415B ΔE 0.061
- Dark Hot Pink #D90166 ΔE 0.062
- Cerise #DE0C62 ΔE 0.070
- Lipstick #D5174E ΔE 0.073
Use #BD3977 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.