#BD3973
Closest named color: Dark Pink (#CB416B). oklch(55.4% 0.175 357.6), rgb(189, 57, 115).
Aa
White text reads best on this color (5.25:1).
About this color
#BD3973 is a medium-dark, vivid red. In OKLCH its lightness is 55%, its chroma 0.175 and its hue 358°. Its hue sits on the warm side of the wheel. The nearest named color is Dark Pink (#CB416B), ΔE 0.038 away. White text reads best on it, at 5.25:1.
| Hue family | Reds |
| Lightness | medium-dark (55%) |
| Chroma | vivid (0.175) |
| Temperature | warm |
| Nearest name | Dark Pink (#CB416B) |
| Black text | 3.99:1 |
| White text | 5.25:1 |
Values
| HEX | #BD3973 |
| RGB | rgb(189, 57, 115) |
| HSL | hsl(334, 54%, 48%) |
| OKLCH | oklch(55.4% 0.175 357.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD3973 | 5.25:1 | AA | Lc -80.4 | Fine for body text |
| Black text on #BD3973 | 3.99:1 | AA large text | Lc 29.0 | Dividers and decoration only |
| #BD3973 text on white | 5.25:1 | AA | Lc 75.1 | Fine for body text |
| #BD3973 text on black | 3.99:1 | AA large text | Lc -26.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FCF3F5
oklch(97.2% 0.01 2)
-
Step 100
100
#F8E4EA
oklch(93.7% 0.023 357.4)
-
Step 200
200
#F3CED9
oklch(88.6% 0.044 358.2)
-
Step 300
300
#EBACC1
oklch(80.9% 0.078 357.2)
-
Step 400
400
#DF7DA1
oklch(70.7% 0.127 357.4)
-
Step 500
500
#D3598A
oklch(63.2% 0.161 357.6)
-
Step 600
600 (this color)
#BD3973
oklch(55.4% 0.175 357.6)
-
Step 700
700
#A32B61
oklch(49.1% 0.162 357.6)
-
Step 800
800
#85254F
oklch(42.7% 0.136 357.8)
-
Step 900
900
#6B2442
oklch(37.7% 0.106 357.3)
-
Step 950
950
#3F1626
oklch(26.9% 0.067 358.1)
#BD3973 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #535C75 | 0.195 |
| Deuteranopia (no green cones) | #777570 | 0.176 |
| Tritanopia (no blue cones) | #CC2A51 | 0.055 |
| Achromatopsia (no color) | #6C6C6C | 0.177 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD3973
#BD3973
oklch(55.4% 0.175 357.6)
- #008672
#008672
oklch(55.4% 0.103 177.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD3973, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Pink #CB416B ΔE 0.038
- Deep Rose #C74767 ΔE 0.044
- Dark Rose #B5485D ΔE 0.050
- Medium Violet Red #C71585 ΔE 0.054
- Light Burgundy #A8415B ΔE 0.057
- Dark Hot Pink #D90166 ΔE 0.061
- Lipstick #D5174E ΔE 0.068
- Cerise #DE0C62 ΔE 0.068
Use #BD3973 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.