#BD3968
Closest named color: Dark Pink (#CB416B). oklch(55.1% 0.172 3), rgb(189, 57, 104).
Aa
White text reads best on this color (5.31:1).
About this color
#BD3968 is a medium-dark, vivid red. In OKLCH its lightness is 55%, its chroma 0.172 and its hue 3°. Its hue sits on the warm side of the wheel. The nearest named color is Dark Pink (#CB416B), ΔE 0.033 away. White text reads best on it, at 5.31:1.
| Hue family | Reds |
| Lightness | medium-dark (55%) |
| Chroma | vivid (0.172) |
| Temperature | warm |
| Nearest name | Dark Pink (#CB416B) |
| Black text | 3.94:1 |
| White text | 5.31:1 |
Values
| HEX | #BD3968 |
| RGB | rgb(189, 57, 104) |
| HSL | hsl(339, 54%, 48%) |
| OKLCH | oklch(55.1% 0.172 3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD3968 | 5.31:1 | AA | Lc -80.8 | Fine for body text |
| Black text on #BD3968 | 3.94:1 | AA large text | Lc 28.7 | Dividers and decoration only |
| #BD3968 text on white | 5.31:1 | AA | Lc 75.4 | Fine for body text |
| #BD3968 text on black | 3.94:1 | AA large text | Lc -26.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FCF3F5
oklch(97.2% 0.01 2)
-
Step 100
100
#F8E4E8
oklch(93.6% 0.022 3.8)
-
Step 200
200
#F3CED6
oklch(88.5% 0.043 3.4)
-
Step 300
300
#ECACBC
oklch(80.9% 0.078 2.5)
-
Step 400
400
#E07E99
oklch(70.7% 0.124 3.1)
-
Step 500
500
#D45A80
oklch(63.2% 0.157 3.2)
-
Step 600
600 (this color)
#BD3968
oklch(55.1% 0.172 3)
-
Step 700
700
#A42C58
oklch(49.1% 0.159 2.9)
-
Step 800
800
#852648
oklch(42.6% 0.132 2.8)
-
Step 900
900
#6C253C
oklch(37.8% 0.103 3.4)
-
Step 950
950
#3F1723
oklch(27% 0.064 3.5)
#BD3968 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #565B69 | 0.191 |
| Deuteranopia (no green cones) | #797565 | 0.175 |
| Tritanopia (no blue cones) | #CD254C | 0.048 |
| Achromatopsia (no color) | #6B6B6B | 0.173 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD3968
#BD3968
oklch(55.1% 0.172 3)
- #008477
#008477
oklch(55.1% 0.098 182.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD3968, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Pink #CB416B ΔE 0.033
- Deep Rose #C74767 ΔE 0.036
- Dark Rose #B5485D ΔE 0.037
- Light Burgundy #A8415B ΔE 0.046
- Dusty Red #B9484E ΔE 0.054
- Ruby #CA0147 ΔE 0.057
- Lipstick #D5174E ΔE 0.058
- Dark Hot Pink #D90166 ΔE 0.061
Use #BD3968 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.