#BD390F
Closest named color: Sinopia (#BB3E03). oklch(53.6% 0.175 36), rgb(189, 57, 15).
Aa
White text reads best on this color (5.59:1).
About this color
#BD390F is a medium-dark, vivid red. In OKLCH its lightness is 54%, its chroma 0.175 and its hue 36°. Its hue sits on the warm side of the wheel. The nearest named color is Sinopia (#BB3E03), ΔE 0.011 away. White text reads best on it, at 5.59:1.
| Hue family | Reds |
| Lightness | medium-dark (54%) |
| Chroma | vivid (0.175) |
| Temperature | warm |
| Nearest name | Sinopia (#BB3E03) |
| Black text | 3.75:1 |
| White text | 5.59:1 |
Values
| HEX | #BD390F |
| RGB | rgb(189, 57, 15) |
| HSL | hsl(14, 85%, 40%) |
| OKLCH | oklch(53.6% 0.175 36) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD390F | 5.59:1 | AA | Lc -82.0 | Fine for body text |
| Black text on #BD390F | 3.75:1 | AA large text | Lc 27.4 | Dividers and decoration only |
| #BD390F text on white | 5.59:1 | AA | Lc 76.7 | Fine for body text |
| #BD390F text on black | 3.75:1 | AA large text | Lc -25.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FCF3F1
oklch(97.1% 0.01 32.5)
-
Step 100
100
#F9E5E0
oklch(93.7% 0.023 34.3)
-
Step 200
200
#F4D0C6
oklch(88.5% 0.043 36)
-
Step 300
300
#EFAF9E
oklch(80.9% 0.079 35.4)
-
Step 400
400
#E38268
oklch(70.6% 0.126 35.9)
-
Step 500
500
#D85E3E
oklch(63% 0.161 35.7)
-
Step 600
600 (this color)
#BD390F
oklch(53.6% 0.175 36)
-
Step 700
700
#A93008
oklch(49.1% 0.163 35.9)
-
Step 800
800
#892A0D
oklch(42.7% 0.135 36.2)
-
Step 900
900
#6E2814
oklch(37.7% 0.105 36.5)
-
Step 950
950
#41180D
oklch(27% 0.067 36)
#BD390F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #615504 | 0.180 |
| Deuteranopia (no green cones) | #817301 | 0.164 |
| Tritanopia (no blue cones) | #D10032 | 0.068 |
| Achromatopsia (no color) | #686868 | 0.176 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD390F
#BD390F
oklch(53.6% 0.175 36)
- #007B91
#007B91
oklch(53.7% 0.095 216)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD390F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Sinopia #BB3E03 ΔE 0.011
- Brick Orange #C14A09 ΔE 0.034
- Rusty Red #AF2F0D ΔE 0.036
- Dull Red #BB3F3F ΔE 0.039
- Burnt Orange #C04E01 ΔE 0.042
- Burnt Siena #B75203 ΔE 0.048
- Firebrick #B22222 ΔE 0.049
- Cinnamon #AC4F06 ΔE 0.050
Use #BD390F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.