#BD388D
Closest named color: Medium Violet Red (#C71585). oklch(56.3% 0.189 345.6), rgb(189, 56, 141).
Aa
White text reads best on this color (5.10:1).
About this color
#BD388D is a medium-dark, vivid red. In OKLCH its lightness is 56%, its chroma 0.189 and its hue 346°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.037 away. White text reads best on it, at 5.10:1.
| Hue family | Reds |
| Lightness | medium-dark (56%) |
| Chroma | vivid (0.189) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 4.11:1 |
| White text | 5.10:1 |
Values
| HEX | #BD388D |
| RGB | rgb(189, 56, 141) |
| HSL | hsl(322, 54%, 48%) |
| OKLCH | oklch(56.3% 0.189 345.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD388D | 5.10:1 | AA | Lc -79.6 | Fine for body text |
| Black text on #BD388D | 4.11:1 | AA large text | Lc 29.9 | Dividers and decoration only |
| #BD388D text on white | 5.10:1 | AA | Lc 74.2 | Content text, not long reading |
| #BD388D text on black | 4.11:1 | AA large text | Lc -27.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FCF3F7
oklch(97.2% 0.011 348.4)
-
Step 100
100
#F7E4ED
oklch(93.7% 0.024 347.2)
-
Step 200
200
#F1CDE0
oklch(88.4% 0.047 345)
-
Step 300
300
#EAABCD
oklch(81% 0.085 345.6)
-
Step 400
400
#DC7CB3
oklch(70.8% 0.135 345.7)
-
Step 500
500
#CF56A0
oklch(63.1% 0.173 345.5)
-
Step 600
600 (this color)
#BD388D
oklch(56.3% 0.189 345.6)
-
Step 700
700
#A02676
oklch(49% 0.176 345.4)
-
Step 800
800
#822260
oklch(42.6% 0.146 345.4)
-
Step 900
900
#69234E
oklch(37.7% 0.112 346)
-
Step 950
950
#3E152E
oklch(27% 0.073 345.5)
#BD388D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #48608F | 0.209 |
| Deuteranopia (no green cones) | #6F768A | 0.184 |
| Tritanopia (no blue cones) | #CA355E | 0.077 |
| Achromatopsia (no color) | #6E6E6E | 0.191 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD388D
#BD388D
oklch(56.3% 0.189 345.6)
- #008B65
#008B65
oklch(56.4% 0.118 165.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD388D, closest first.
No curated palette has a color within ΔE 0.04 of #BD388D.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.037
- Dark Pink #CB416B ΔE 0.069
- Purpley Pink #C83CB9 ΔE 0.069
- Deep Rose #C74767 ΔE 0.077
- Pinky Purple #C94CBE ΔE 0.080
- Dark Hot Pink #D90166 ΔE 0.080
- Light Plum #9D5783 ΔE 0.082
- Warm Purple #952E8F ΔE 0.087
Use #BD388D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.