#BD37A4
Closest named color: Purpley Pink (#C83CB9). oklch(57.3% 0.205 336.5), rgb(189, 55, 164).
Aa
White text reads best on this color (4.94:1).
About this color
#BD37A4 is a medium-dark, vivid pink. In OKLCH its lightness is 57%, its chroma 0.205 and its hue 336°. Its hue sits on the warm side of the wheel. The nearest named color is Purpley Pink (#C83CB9), ΔE 0.038 away. White text reads best on it, at 4.94:1.
| Hue family | Pinks |
| Lightness | medium-dark (57%) |
| Chroma | vivid (0.205) |
| Temperature | warm |
| Nearest name | Purpley Pink (#C83CB9) |
| Black text | 4.24:1 |
| White text | 4.94:1 |
Values
| HEX | #BD37A4 |
| RGB | rgb(189, 55, 164) |
| HSL | hsl(311, 55%, 48%) |
| OKLCH | oklch(57.3% 0.205 336.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD37A4 | 4.94:1 | AA | Lc -78.6 | Fine for body text |
| Black text on #BD37A4 | 4.24:1 | AA large text | Lc 31.0 | Non-text elements, placeholder text |
| #BD37A4 text on white | 4.94:1 | AA | Lc 73.1 | Content text, not long reading |
| #BD37A4 text on black | 4.24:1 | AA large text | Lc -28.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF2F9
oklch(97% 0.013 333)
-
Step 100
100
#F6E3F1
oklch(93.5% 0.028 334.9)
-
Step 200
200
#F0CDE6
oklch(88.5% 0.051 336.3)
-
Step 300
300
#E7AAD7
oklch(80.9% 0.092 336.2)
-
Step 400
400
#D97AC3
oklch(70.7% 0.148 336.3)
-
Step 500
500
#CC53B3
oklch(63.1% 0.188 336.4)
-
Step 600
600 (this color)
#BD37A4
oklch(57.3% 0.205 336.5)
-
Step 700
700
#9D2188
oklch(49% 0.191 336.2)
-
Step 800
800
#801F6E
oklch(42.7% 0.158 336.6)
-
Step 900
900
#672159
oklch(37.7% 0.122 336.5)
-
Step 950
950
#3D1434
oklch(26.9% 0.079 337)
#BD37A4 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3A63A7 | 0.222 |
| Deuteranopia (no green cones) | #6777A1 | 0.191 |
| Tritanopia (no blue cones) | #C73F69 | 0.101 |
| Achromatopsia (no color) | #707070 | 0.207 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD37A4
#BD37A4
oklch(57.3% 0.205 336.5)
- #008F55
#008F55
oklch(57.2% 0.137 156.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD37A4, closest first.
No curated palette has a color within ΔE 0.04 of #BD37A4.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purpley Pink #C83CB9 ΔE 0.038
- Pinky Purple #C94CBE ΔE 0.054
- Medium Violet Red #C71585 ΔE 0.055
- Purply #983FB2 ΔE 0.076
- Medium Orchid #BA55D3 ΔE 0.081
- Warm Purple #952E8F ΔE 0.087
- Amethyst #9B5FC0 ΔE 0.095
- Purple Pink #D725DE ΔE 0.100
Use #BD37A4 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.