#BD3748
Closest named color: Dull Red (#BB3F3F). oklch(54.1% 0.17 17.9), rgb(189, 55, 72).
Aa
White text reads best on this color (5.52:1).
About this color
#BD3748 is a medium-dark, vivid red. In OKLCH its lightness is 54%, its chroma 0.170 and its hue 18°. Its hue sits on the warm side of the wheel. The nearest named color is Dull Red (#BB3F3F), ΔE 0.021 away. White text reads best on it, at 5.52:1.
| Hue family | Reds |
| Lightness | medium-dark (54%) |
| Chroma | vivid (0.170) |
| Temperature | warm |
| Nearest name | Dull Red (#BB3F3F) |
| Black text | 3.80:1 |
| White text | 5.52:1 |
Values
| HEX | #BD3748 |
| RGB | rgb(189, 55, 72) |
| HSL | hsl(352, 55%, 48%) |
| OKLCH | oklch(54.1% 0.17 17.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD3748 | 5.52:1 | AA | Lc -81.8 | Fine for body text |
| Black text on #BD3748 | 3.80:1 | AA large text | Lc 27.6 | Dividers and decoration only |
| #BD3748 text on white | 5.52:1 | AA | Lc 76.4 | Fine for body text |
| #BD3748 text on black | 3.80:1 | AA large text | Lc -25.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FCF3F3
oklch(97.1% 0.01 17.3)
-
Step 100
100
#F8E4E4
oklch(93.5% 0.022 17.6)
-
Step 200
200
#F4CFCF
oklch(88.6% 0.042 18)
-
Step 300
300
#EEADAE
oklch(80.9% 0.077 17.9)
-
Step 400
400
#E27F84
oklch(70.6% 0.122 17.5)
-
Step 500
500
#D75B65
oklch(63.1% 0.156 17.9)
-
Step 600
600 (this color)
#BD3748
oklch(54.1% 0.17 17.9)
-
Step 700
700
#A72D3D
oklch(49% 0.157 18.1)
-
Step 800
800
#882733
oklch(42.7% 0.131 17.7)
-
Step 900
900
#6D262D
oklch(37.7% 0.101 17.5)
-
Step 950
950
#40171A
oklch(26.9% 0.064 18)
#BD3748 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5B5748 | 0.186 |
| Deuteranopia (no green cones) | #7D7344 | 0.171 |
| Tritanopia (no blue cones) | #CF103E | 0.043 |
| Achromatopsia (no color) | #696969 | 0.171 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD3748
#BD3748
oklch(54.1% 0.17 17.9)
- #007F82
#007F82
oklch(54.1% 0.092 197.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD3748, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dull Red #BB3F3F ΔE 0.021
- Dusty Red #B9484E ΔE 0.028
- Dark Rose #B5485D ΔE 0.035
- Ruby #CA0147 ΔE 0.046
- Rose Red #BE013C ΔE 0.046
- Lipstick Red #C0022F ΔE 0.046
- Light Burgundy #A8415B ΔE 0.046
- Cherry #CF0234 ΔE 0.048
Use #BD3748 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.