#BD3743
Closest named color: Dull Red (#BB3F3F). oklch(54% 0.17 20.1), rgb(189, 55, 67).
Aa
White text reads best on this color (5.53:1).
About this color
#BD3743 is a medium-dark, vivid red. In OKLCH its lightness is 54%, its chroma 0.170 and its hue 20°. Its hue sits on the warm side of the wheel. The nearest named color is Dull Red (#BB3F3F), ΔE 0.016 away. White text reads best on it, at 5.53:1.
| Hue family | Reds |
| Lightness | medium-dark (54%) |
| Chroma | vivid (0.170) |
| Temperature | warm |
| Nearest name | Dull Red (#BB3F3F) |
| Black text | 3.79:1 |
| White text | 5.53:1 |
Values
| HEX | #BD3743 |
| RGB | rgb(189, 55, 67) |
| HSL | hsl(355, 55%, 48%) |
| OKLCH | oklch(54% 0.17 20.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD3743 | 5.53:1 | AA | Lc -81.9 | Fine for body text |
| Black text on #BD3743 | 3.79:1 | AA large text | Lc 27.5 | Dividers and decoration only |
| #BD3743 text on white | 5.53:1 | AA | Lc 76.5 | Fine for body text |
| #BD3743 text on black | 3.79:1 | AA large text | Lc -25.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FCF3F2
oklch(97.1% 0.01 25.1)
-
Step 100
100
#F8E4E4
oklch(93.5% 0.022 17.6)
-
Step 200
200
#F4CFCD
oklch(88.5% 0.042 21.6)
-
Step 300
300
#EEADAC
oklch(80.8% 0.077 19.9)
-
Step 400
400
#E38080
oklch(70.8% 0.122 20.6)
-
Step 500
500
#D75B61
oklch(63% 0.156 19.8)
-
Step 600
600 (this color)
#BD3743
oklch(54% 0.17 20.1)
-
Step 700
700
#A82D39
oklch(49.1% 0.159 20.1)
-
Step 800
800
#88272F
oklch(42.6% 0.131 20.2)
-
Step 900
900
#6E262A
oklch(37.8% 0.102 20.2)
-
Step 950
950
#411719
oklch(27% 0.066 19.7)
#BD3743 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5C5642 | 0.185 |
| Deuteranopia (no green cones) | #7E733F | 0.170 |
| Tritanopia (no blue cones) | #CF0D3C | 0.044 |
| Achromatopsia (no color) | #686868 | 0.171 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD3743
#BD3743
oklch(54% 0.17 20.1)
- #007E84
#007E84
oklch(53.9% 0.092 200.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD3743, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dull Red #BB3F3F ΔE 0.016
- Dusty Red #B9484E ΔE 0.028
- Dark Rose #B5485D ΔE 0.039
- Lipstick Red #C0022F ΔE 0.045
- Cherry #CF0234 ΔE 0.047
- Rose Red #BE013C ΔE 0.047
- Firebrick #B22222 ΔE 0.048
- Ruby #CA0147 ΔE 0.049
Use #BD3743 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.