#BD369A
Closest named color: Medium Violet Red (#C71585). oklch(56.7% 0.2 340.2), rgb(189, 54, 154).
Aa
White text reads best on this color (5.05:1).
About this color
#BD369A is a medium-dark, vivid pink. In OKLCH its lightness is 57%, its chroma 0.200 and its hue 340°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.043 away. White text reads best on it, at 5.05:1.
| Hue family | Pinks |
| Lightness | medium-dark (57%) |
| Chroma | vivid (0.200) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 4.15:1 |
| White text | 5.05:1 |
Values
| HEX | #BD369A |
| RGB | rgb(189, 54, 154) |
| HSL | hsl(316, 56%, 48%) |
| OKLCH | oklch(56.7% 0.2 340.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD369A | 5.05:1 | AA | Lc -79.2 | Fine for body text |
| Black text on #BD369A | 4.15:1 | AA large text | Lc 30.3 | Non-text elements, placeholder text |
| #BD369A text on white | 5.05:1 | AA | Lc 73.8 | Content text, not long reading |
| #BD369A text on black | 4.15:1 | AA large text | Lc -27.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF2F8
oklch(97% 0.012 337.5)
-
Step 100
100
#F7E3EF
oklch(93.5% 0.027 340.9)
-
Step 200
200
#F1CDE3
oklch(88.5% 0.049 340.9)
-
Step 300
300
#E9AAD3
oklch(80.9% 0.091 340.1)
-
Step 400
400
#DB7ABC
oklch(70.7% 0.144 340.4)
-
Step 500
500
#CE54AB
oklch(63.1% 0.183 340.3)
-
Step 600
600 (this color)
#BD369A
oklch(56.7% 0.2 340.2)
-
Step 700
700
#9F2380
oklch(49.1% 0.185 340.3)
-
Step 800
800
#812068
oklch(42.6% 0.153 340.3)
-
Step 900
900
#682155
oklch(37.6% 0.12 339.9)
-
Step 950
950
#3D1532
oklch(27% 0.075 339.5)
#BD369A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3F619D | 0.219 |
| Deuteranopia (no green cones) | #6A7697 | 0.189 |
| Tritanopia (no blue cones) | #C83A64 | 0.091 |
| Achromatopsia (no color) | #6F6F6F | 0.201 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD369A
#BD369A
oklch(56.7% 0.2 340.2)
- #008D5C
#008D5C
oklch(56.8% 0.128 160.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD369A, closest first.
No curated palette has a color within ΔE 0.04 of #BD369A.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.043
- Purpley Pink #C83CB9 ΔE 0.051
- Pinky Purple #C94CBE ΔE 0.065
- Purply #983FB2 ΔE 0.082
- Warm Purple #952E8F ΔE 0.084
- Dark Pink #CB416B ΔE 0.088
- Light Plum #9D5783 ΔE 0.093
- Medium Orchid #BA55D3 ΔE 0.094
Use #BD369A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.