#BD354A
Closest named color: Dull Red (#BB3F3F). oklch(53.9% 0.172 16.5), rgb(189, 53, 74).
Aa
White text reads best on this color (5.56:1).
About this color
#BD354A is a medium-dark, vivid red. In OKLCH its lightness is 54%, its chroma 0.172 and its hue 17°. Its hue sits on the warm side of the wheel. The nearest named color is Dull Red (#BB3F3F), ΔE 0.025 away. White text reads best on it, at 5.56:1.
| Hue family | Reds |
| Lightness | medium-dark (54%) |
| Chroma | vivid (0.172) |
| Temperature | warm |
| Nearest name | Dull Red (#BB3F3F) |
| Black text | 3.77:1 |
| White text | 5.56:1 |
Values
| HEX | #BD354A |
| RGB | rgb(189, 53, 74) |
| HSL | hsl(351, 56%, 47%) |
| OKLCH | oklch(53.9% 0.172 16.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD354A | 5.56:1 | AA | Lc -82.0 | Fine for body text |
| Black text on #BD354A | 3.77:1 | AA large text | Lc 27.4 | Dividers and decoration only |
| #BD354A text on white | 5.56:1 | AA | Lc 76.6 | Fine for body text |
| #BD354A text on black | 3.77:1 | AA large text | Lc -25.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FCF3F3
oklch(97.1% 0.01 17.3)
-
Step 100
100
#F9E4E5
oklch(93.6% 0.023 14.3)
-
Step 200
200
#F4CECF
oklch(88.4% 0.043 16.2)
-
Step 300
300
#EEADAF
oklch(80.9% 0.077 16.8)
-
Step 400
400
#E37F85
oklch(70.7% 0.123 16.9)
-
Step 500
500
#D85A67
oklch(63.1% 0.158 16.6)
-
Step 600
600 (this color)
#BD354A
oklch(53.9% 0.172 16.5)
-
Step 700
700
#A82C40
oklch(49.2% 0.159 16.4)
-
Step 800
800
#882635
oklch(42.6% 0.132 16.1)
-
Step 900
900
#6E252E
oklch(37.7% 0.104 16.3)
-
Step 950
950
#41171B
oklch(27.1% 0.065 16.8)
#BD354A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #59564A | 0.190 |
| Deuteranopia (no green cones) | #7C7246 | 0.173 |
| Tritanopia (no blue cones) | #CF0B3E | 0.043 |
| Achromatopsia (no color) | #686868 | 0.173 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD354A
#BD354A
oklch(53.9% 0.172 16.5)
- #007E80
#007E80
oklch(53.8% 0.092 196.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD354A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dull Red #BB3F3F ΔE 0.025
- Dusty Red #B9484E ΔE 0.032
- Dark Rose #B5485D ΔE 0.035
- Ruby #CA0147 ΔE 0.043
- Rose Red #BE013C ΔE 0.043
- Lipstick Red #C0022F ΔE 0.045
- Light Burgundy #A8415B ΔE 0.045
- Cherry #CF0234 ΔE 0.047
Use #BD354A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.