#BD3539
Closest named color: Dull Red (#BB3F3F). oklch(53.6% 0.173 23.7), rgb(189, 53, 57).
Aa
White text reads best on this color (5.62:1).
About this color
#BD3539 is a medium-dark, vivid red. In OKLCH its lightness is 54%, its chroma 0.173 and its hue 24°. Its hue sits on the warm side of the wheel. The nearest named color is Dull Red (#BB3F3F), ΔE 0.015 away. White text reads best on it, at 5.62:1.
| Hue family | Reds |
| Lightness | medium-dark (54%) |
| Chroma | vivid (0.173) |
| Temperature | warm |
| Nearest name | Dull Red (#BB3F3F) |
| Black text | 3.73:1 |
| White text | 5.62:1 |
Values
| HEX | #BD3539 |
| RGB | rgb(189, 53, 57) |
| HSL | hsl(358, 56%, 47%) |
| OKLCH | oklch(53.6% 0.173 23.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD3539 | 5.62:1 | AA | Lc -82.2 | Fine for body text |
| Black text on #BD3539 | 3.73:1 | AA large text | Lc 27.2 | Dividers and decoration only |
| #BD3539 text on white | 5.62:1 | AA | Lc 76.9 | Fine for body text |
| #BD3539 text on black | 3.73:1 | AA large text | Lc -24.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FCF3F2
oklch(97.1% 0.01 25.1)
-
Step 100
100
#F9E4E3
oklch(93.5% 0.023 20.9)
-
Step 200
200
#F5CFCC
oklch(88.6% 0.043 23.3)
-
Step 300
300
#EFADA9
oklch(80.8% 0.078 22.8)
-
Step 400
400
#E4807B
oklch(70.8% 0.124 23.7)
-
Step 500
500
#D95B59
oklch(63.1% 0.159 23.7)
-
Step 600
600 (this color)
#BD3539
oklch(53.6% 0.173 23.7)
-
Step 700
700
#A92D31
oklch(49.2% 0.16 23.7)
-
Step 800
800
#892729
oklch(42.7% 0.133 23.7)
-
Step 900
900
#6E2625
oklch(37.7% 0.103 24.2)
-
Step 950
950
#411716
oklch(27% 0.066 23.9)
#BD3539 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5C5538 | 0.187 |
| Deuteranopia (no green cones) | #7E7235 | 0.171 |
| Tritanopia (no blue cones) | #D00038 | 0.048 |
| Achromatopsia (no color) | #676767 | 0.174 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD3539
#BD3539
oklch(53.6% 0.173 23.7)
- #007C86
#007C86
oklch(53.5% 0.091 204.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD3539, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dull Red #BB3F3F ΔE 0.015
- Dusty Red #B9484E ΔE 0.034
- Firebrick #B22222 ΔE 0.041
- Lipstick Red #C0022F ΔE 0.042
- Scarlet #BE0119 ΔE 0.045
- Cherry #CF0234 ΔE 0.046
- Sinopia #BB3E03 ΔE 0.046
- Rusty Red #AF2F0D ΔE 0.048
Use #BD3539 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.