#BD3489
Closest named color: Medium Violet Red (#C71585). oklch(55.8% 0.192 347), rgb(189, 52, 137).
Aa
White text reads best on this color (5.22:1).
About this color
#BD3489 is a medium-dark, vivid red. In OKLCH its lightness is 56%, its chroma 0.192 and its hue 347°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.032 away. White text reads best on it, at 5.22:1.
| Hue family | Reds |
| Lightness | medium-dark (56%) |
| Chroma | vivid (0.192) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 4.01:1 |
| White text | 5.22:1 |
Values
| HEX | #BD3489 |
| RGB | rgb(189, 52, 137) |
| HSL | hsl(323, 57%, 47%) |
| OKLCH | oklch(55.8% 0.192 347) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD3489 | 5.22:1 | AA | Lc -80.2 | Fine for body text |
| Black text on #BD3489 | 4.01:1 | AA large text | Lc 29.3 | Dividers and decoration only |
| #BD3489 text on white | 5.22:1 | AA | Lc 74.8 | Content text, not long reading |
| #BD3489 text on black | 4.01:1 | AA large text | Lc -26.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FCF2F7
oklch(97% 0.013 345.5)
-
Step 100
100
#F7E4ED
oklch(93.7% 0.024 347.2)
-
Step 200
200
#F2CDDF
oklch(88.5% 0.048 347.2)
-
Step 300
300
#EBAACB
oklch(80.9% 0.087 347.4)
-
Step 400
400
#DE7BB1
oklch(70.8% 0.138 347.3)
-
Step 500
500
#D1549E
oklch(63% 0.177 346.8)
-
Step 600
600 (this color)
#BD3489
oklch(55.8% 0.192 347)
-
Step 700
700
#A22474
oklch(49.1% 0.178 346.9)
-
Step 800
800
#84215E
oklch(42.8% 0.147 347.3)
-
Step 900
900
#6A224D
oklch(37.7% 0.114 347.1)
-
Step 950
950
#3F152D
oklch(27.1% 0.073 347.7)
#BD3489 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #475D8B | 0.212 |
| Deuteranopia (no green cones) | #6F7586 | 0.187 |
| Tritanopia (no blue cones) | #CA2F5A | 0.077 |
| Achromatopsia (no color) | #6C6C6C | 0.193 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD3489
#BD3489
oklch(55.8% 0.192 347)
- #008865
#008865
oklch(55.6% 0.114 167)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD3489, closest first.
No curated palette has a color within ΔE 0.04 of #BD3489.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.032
- Dark Pink #CB416B ΔE 0.067
- Dark Hot Pink #D90166 ΔE 0.075
- Purpley Pink #C83CB9 ΔE 0.075
- Deep Rose #C74767 ΔE 0.076
- Light Plum #9D5783 ΔE 0.084
- Dark Rose #B5485D ΔE 0.085
- Cerise #DE0C62 ΔE 0.085
Use #BD3489 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.