#BD3477
Closest named color: Medium Violet Red (#C71585). oklch(55.1% 0.183 355), rgb(189, 52, 119).
Aa
White text reads best on this color (5.35:1).
About this color
#BD3477 is a medium-dark, vivid red. In OKLCH its lightness is 55%, its chroma 0.183 and its hue 355°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.043 away. White text reads best on it, at 5.35:1.
| Hue family | Reds |
| Lightness | medium-dark (55%) |
| Chroma | vivid (0.183) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.92:1 |
| White text | 5.35:1 |
Values
| HEX | #BD3477 |
| RGB | rgb(189, 52, 119) |
| HSL | hsl(331, 57%, 47%) |
| OKLCH | oklch(55.1% 0.183 355) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD3477 | 5.35:1 | AA | Lc -80.9 | Fine for body text |
| Black text on #BD3477 | 3.92:1 | AA large text | Lc 28.6 | Dividers and decoration only |
| #BD3477 text on white | 5.35:1 | AA | Lc 75.5 | Fine for body text |
| #BD3477 text on black | 3.92:1 | AA large text | Lc -26.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FCF3F6
oklch(97.2% 0.01 354.9)
-
Step 100
100
#F8E4EA
oklch(93.7% 0.023 357.4)
-
Step 200
200
#F3CDDA
oklch(88.4% 0.046 355.5)
-
Step 300
300
#ECABC3
oklch(80.9% 0.082 355.2)
-
Step 400
400
#E07CA5
oklch(70.8% 0.132 355)
-
Step 500
500
#D4568E
oklch(63.1% 0.168 355.3)
-
Step 600
600 (this color)
#BD3477
oklch(55.1% 0.183 355)
-
Step 700
700
#A42765
oklch(49.1% 0.169 355.2)
-
Step 800
800
#852353
oklch(42.7% 0.14 354.8)
-
Step 900
900
#6C2344
oklch(37.8% 0.109 355.7)
-
Step 950
950
#3F1528
oklch(26.9% 0.07 354.6)
#BD3477 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4E5B79 | 0.204 |
| Deuteranopia (no green cones) | #747474 | 0.183 |
| Tritanopia (no blue cones) | #CC2651 | 0.061 |
| Achromatopsia (no color) | #6B6B6B | 0.184 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD3477
#BD3477
oklch(55.1% 0.183 355)
- #00856E
#00856E
oklch(55.1% 0.104 174.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD3477, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.043
- Dark Pink #CB416B ΔE 0.047
- Deep Rose #C74767 ΔE 0.055
- Dark Hot Pink #D90166 ΔE 0.061
- Dark Rose #B5485D ΔE 0.061
- Light Burgundy #A8415B ΔE 0.064
- Cerise #DE0C62 ΔE 0.070
- Ruby #CA0147 ΔE 0.072
Use #BD3477 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.