#BD31AD
Closest named color: Purpley Pink (#C83CB9). oklch(57.2% 0.218 333.2), rgb(189, 49, 173).
Aa
White text reads best on this color (4.99:1).
About this color
#BD31AD is a medium-dark, vivid purple. In OKLCH its lightness is 57%, its chroma 0.218 and its hue 333°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purpley Pink (#C83CB9), ΔE 0.032 away. White text reads best on it, at 4.99:1.
| Hue family | Purples |
| Lightness | medium-dark (57%) |
| Chroma | vivid (0.218) |
| Temperature | in between |
| Nearest name | Purpley Pink (#C83CB9) |
| Black text | 4.20:1 |
| White text | 4.99:1 |
Values
| HEX | #BD31AD |
| RGB | rgb(189, 49, 173) |
| HSL | hsl(307, 59%, 47%) |
| OKLCH | oklch(57.2% 0.218 333.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD31AD | 4.99:1 | AA | Lc -78.7 | Fine for body text |
| Black text on #BD31AD | 4.20:1 | AA large text | Lc 30.8 | Non-text elements, placeholder text |
| #BD31AD text on white | 4.99:1 | AA | Lc 73.3 | Content text, not long reading |
| #BD31AD text on black | 4.20:1 | AA large text | Lc -28.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF2F9
oklch(97% 0.013 333)
-
Step 100
100
#F6E3F2
oklch(93.5% 0.029 332.8)
-
Step 200
200
#F0CCE9
oklch(88.4% 0.055 332.7)
-
Step 300
300
#E7A9DC
oklch(80.9% 0.098 332.8)
-
Step 400
400
#D978CA
oklch(70.7% 0.157 333.1)
-
Step 500
500
#CC4FBC
oklch(63% 0.201 333)
-
Step 600
600 (this color)
#BD31AD
oklch(57.2% 0.218 333.2)
-
Step 700
700
#9E1A90
oklch(49.2% 0.203 333.3)
-
Step 800
800
#801A75
oklch(42.7% 0.168 333.1)
-
Step 900
900
#671E5E
oklch(37.6% 0.131 333.2)
-
Step 950
950
#3D1337
oklch(27% 0.083 333.6)
#BD31AD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2B63B0 | 0.237 |
| Deuteranopia (no green cones) | #6077AA | 0.202 |
| Tritanopia (no blue cones) | #C63F6C | 0.113 |
| Achromatopsia (no color) | #6F6F6F | 0.220 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD31AD
#BD31AD
oklch(57.2% 0.218 333.2)
- #00904C
#00904C
oklch(57.3% 0.147 153.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD31AD, closest first.
No curated palette has a color within ΔE 0.04 of #BD31AD.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purpley Pink #C83CB9 ΔE 0.032
- Pinky Purple #C94CBE ΔE 0.054
- Medium Violet Red #C71585 ΔE 0.066
- Purply #983FB2 ΔE 0.072
- Medium Orchid #BA55D3 ΔE 0.076
- Purple Pink #D725DE ΔE 0.087
- Dark Orchid #9932CC ΔE 0.090
- Warm Purple #952E8F ΔE 0.090
Use #BD31AD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.