#BD3188
Closest named color: Medium Violet Red (#C71585). oklch(55.5% 0.194 347.2), rgb(189, 49, 136).
Aa
White text reads best on this color (5.30:1).
About this color
#BD3188 is a medium-dark, vivid red. In OKLCH its lightness is 55%, its chroma 0.194 and its hue 347°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.029 away. White text reads best on it, at 5.30:1.
| Hue family | Reds |
| Lightness | medium-dark (55%) |
| Chroma | vivid (0.194) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.95:1 |
| White text | 5.30:1 |
Values
| HEX | #BD3188 |
| RGB | rgb(189, 49, 136) |
| HSL | hsl(323, 59%, 47%) |
| OKLCH | oklch(55.5% 0.194 347.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD3188 | 5.30:1 | AA | Lc -80.5 | Fine for body text |
| Black text on #BD3188 | 3.95:1 | AA large text | Lc 28.9 | Dividers and decoration only |
| #BD3188 text on white | 5.30:1 | AA | Lc 75.2 | Fine for body text |
| #BD3188 text on black | 3.95:1 | AA large text | Lc -26.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FCF2F7
oklch(97% 0.013 345.5)
-
Step 100
100
#F8E3ED
oklch(93.6% 0.026 347.1)
-
Step 200
200
#F3CDDF
oklch(88.6% 0.049 347.9)
-
Step 300
300
#EBAACB
oklch(80.9% 0.087 347.4)
-
Step 400
400
#DE7AB1
oklch(70.7% 0.139 347.1)
-
Step 500
500
#D2539E
oklch(63% 0.179 347)
-
Step 600
600 (this color)
#BD3188
oklch(55.5% 0.194 347.2)
-
Step 700
700
#A32274
oklch(49.1% 0.181 347.1)
-
Step 800
800
#841F5E
oklch(42.6% 0.15 347.1)
-
Step 900
900
#6B214D
oklch(37.8% 0.117 347.4)
-
Step 950
950
#3F152D
oklch(27.1% 0.073 347.7)
#BD3188 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #455C8A | 0.216 |
| Deuteranopia (no green cones) | #6E7485 | 0.190 |
| Tritanopia (no blue cones) | #CA2C58 | 0.078 |
| Achromatopsia (no color) | #6B6B6B | 0.196 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD3188
#BD3188
oklch(55.5% 0.194 347.2)
- #008765
#008765
oklch(55.3% 0.113 167.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD3188, closest first.
No curated palette has a color within ΔE 0.04 of #BD3188.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.029
- Dark Pink #CB416B ΔE 0.069
- Dark Hot Pink #D90166 ΔE 0.074
- Purpley Pink #C83CB9 ΔE 0.077
- Deep Rose #C74767 ΔE 0.078
- Warm Purple #952E8F ΔE 0.085
- Cerise #DE0C62 ΔE 0.085
- Dark Rose #B5485D ΔE 0.087
Use #BD3188 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.