#BD3180
Closest named color: Medium Violet Red (#C71585). oklch(55.1% 0.19 350.7), rgb(189, 49, 128).
Aa
White text reads best on this color (5.36:1).
About this color
#BD3180 is a medium-dark, vivid red. In OKLCH its lightness is 55%, its chroma 0.190 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.032 away. White text reads best on it, at 5.36:1.
| Hue family | Reds |
| Lightness | medium-dark (55%) |
| Chroma | vivid (0.190) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.91:1 |
| White text | 5.36:1 |
Values
| HEX | #BD3180 |
| RGB | rgb(189, 49, 128) |
| HSL | hsl(326, 59%, 47%) |
| OKLCH | oklch(55.1% 0.19 350.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD3180 | 5.36:1 | AA | Lc -80.9 | Fine for body text |
| Black text on #BD3180 | 3.91:1 | AA large text | Lc 28.6 | Dividers and decoration only |
| #BD3180 text on white | 5.36:1 | AA | Lc 75.5 | Fine for body text |
| #BD3180 text on black | 3.91:1 | AA large text | Lc -26.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FCF2F6
oklch(97% 0.012 351)
-
Step 100
100
#F8E3EC
oklch(93.5% 0.026 349.8)
-
Step 200
200
#F3CDDD
oklch(88.5% 0.047 350.9)
-
Step 300
300
#ECAAC8
oklch(80.9% 0.086 350.3)
-
Step 400
400
#DF7AAB
oklch(70.6% 0.137 350.7)
-
Step 500
500
#D35497
oklch(63% 0.174 350.5)
-
Step 600
600 (this color)
#BD3180
oklch(55.1% 0.19 350.7)
-
Step 700
700
#A4236D
oklch(49.1% 0.177 350.8)
-
Step 800
800
#852059
oklch(42.6% 0.147 350.6)
-
Step 900
900
#6B2149
oklch(37.6% 0.114 350.6)
-
Step 950
950
#3F152B
oklch(27% 0.072 350.4)
#BD3180 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #485B82 | 0.213 |
| Deuteranopia (no green cones) | #71747D | 0.188 |
| Tritanopia (no blue cones) | #CB2754 | 0.071 |
| Achromatopsia (no color) | #6B6B6B | 0.192 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD3180
#BD3180
oklch(55.1% 0.19 350.7)
- #008669
#008669
oklch(55.2% 0.109 170.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD3180, closest first.
No curated palette has a color within ΔE 0.04 of #BD3180.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.032
- Dark Pink #CB416B ΔE 0.060
- Dark Hot Pink #D90166 ΔE 0.066
- Deep Rose #C74767 ΔE 0.068
- Dark Rose #B5485D ΔE 0.076
- Light Burgundy #A8415B ΔE 0.077
- Cerise #DE0C62 ΔE 0.077
- Light Plum #9D5783 ΔE 0.085
Use #BD3180 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.