#BD304A
Closest named color: Dull Red (#BB3F3F). oklch(53.4% 0.177 15.4), rgb(189, 48, 74).
Aa
White text reads best on this color (5.69:1).
About this color
#BD304A is a medium-dark, vivid red. In OKLCH its lightness is 53%, its chroma 0.177 and its hue 15°. Its hue sits on the warm side of the wheel. The nearest named color is Dull Red (#BB3F3F), ΔE 0.032 away. White text reads best on it, at 5.69:1.
| Hue family | Reds |
| Lightness | medium-dark (53%) |
| Chroma | vivid (0.177) |
| Temperature | warm |
| Nearest name | Dull Red (#BB3F3F) |
| Black text | 3.68:1 |
| White text | 5.69:1 |
Values
| HEX | #BD304A |
| RGB | rgb(189, 48, 74) |
| HSL | hsl(349, 59%, 46%) |
| OKLCH | oklch(53.4% 0.177 15.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD304A | 5.69:1 | AA | Lc -82.5 | Fine for body text |
| Black text on #BD304A | 3.68:1 | AA large text | Lc 26.9 | Dividers and decoration only |
| #BD304A text on white | 5.69:1 | AA | Lc 77.2 | Fine for body text |
| #BD304A text on black | 3.68:1 | AA large text | Lc -24.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FDF3F3
oklch(97.2% 0.011 17.3)
-
Step 100
100
#F9E4E5
oklch(93.6% 0.023 14.3)
-
Step 200
200
#F5CECF
oklch(88.5% 0.044 16.3)
-
Step 300
300
#EFACB0
oklch(80.9% 0.079 15)
-
Step 400
400
#E47D86
oklch(70.6% 0.127 15.3)
-
Step 500
500
#D95868
oklch(63% 0.162 15.6)
-
Step 600
600 (this color)
#BD304A
oklch(53.4% 0.177 15.4)
-
Step 700
700
#A92841
oklch(49% 0.164 15.1)
-
Step 800
800
#8A2436
oklch(42.8% 0.136 15.2)
-
Step 900
900
#6F242E
oklch(37.8% 0.106 16)
-
Step 950
950
#41161B
oklch(26.9% 0.067 15.7)
#BD304A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #57544A | 0.195 |
| Deuteranopia (no green cones) | #7B7146 | 0.178 |
| Tritanopia (no blue cones) | #CF003B | 0.042 |
| Achromatopsia (no color) | #676767 | 0.178 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD304A
#BD304A
oklch(53.4% 0.177 15.4)
- #007D7E
#007D7E
oklch(53.4% 0.091 195.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD304A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dull Red #BB3F3F ΔE 0.032
- Rose Red #BE013C ΔE 0.037
- Ruby #CA0147 ΔE 0.037
- Dusty Red #B9484E ΔE 0.039
- Lipstick Red #C0022F ΔE 0.040
- Dark Rose #B5485D ΔE 0.041
- Cherry #CF0234 ΔE 0.044
- Light Burgundy #A8415B ΔE 0.046
Use #BD304A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.