#BD3027
Closest named color: Dull Red (#BB3F3F). oklch(52.9% 0.179 28.5), rgb(189, 48, 39).
Aa
White text reads best on this color (5.80:1).
About this color
#BD3027 is a medium-dark, vivid red. In OKLCH its lightness is 53%, its chroma 0.179 and its hue 29°. Its hue sits on the warm side of the wheel. The nearest named color is Dull Red (#BB3F3F), ΔE 0.028 away. White text reads best on it, at 5.80:1.
| Hue family | Reds |
| Lightness | medium-dark (53%) |
| Chroma | vivid (0.179) |
| Temperature | warm |
| Nearest name | Dull Red (#BB3F3F) |
| Black text | 3.61:1 |
| White text | 5.80:1 |
Values
| HEX | #BD3027 |
| RGB | rgb(189, 48, 39) |
| HSL | hsl(4, 66%, 45%) |
| OKLCH | oklch(52.9% 0.179 28.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD3027 | 5.80:1 | AA | Lc -83.0 | Fine for body text |
| Black text on #BD3027 | 3.61:1 | AA large text | Lc 26.4 | Dividers and decoration only |
| #BD3027 text on white | 5.80:1 | AA | Lc 77.7 | Fine for body text |
| #BD3027 text on black | 3.61:1 | AA large text | Lc -24.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FDF3F1
oklch(97.1% 0.011 31.1)
-
Step 100
100
#F9E4E1
oklch(93.5% 0.023 27.3)
-
Step 200
200
#F6CFC9
oklch(88.6% 0.045 28.3)
-
Step 300
300
#F0ADA3
oklch(80.8% 0.081 28.5)
-
Step 400
400
#E67F72
oklch(70.7% 0.129 28.3)
-
Step 500
500
#DB5A4D
oklch(63.1% 0.165 28.4)
-
Step 600
600 (this color)
#BD3027
oklch(52.9% 0.179 28.5)
-
Step 700
700
#AB2A22
oklch(49% 0.167 28.5)
-
Step 800
800
#8B251E
oklch(42.7% 0.138 28.4)
-
Step 900
900
#70251E
oklch(37.8% 0.108 28.5)
-
Step 950
950
#421712
oklch(27.1% 0.068 29)
#BD3027 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5B5224 | 0.192 |
| Deuteranopia (no green cones) | #7E7021 | 0.174 |
| Tritanopia (no blue cones) | #D00030 | 0.048 |
| Achromatopsia (no color) | #656565 | 0.181 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD3027
#BD3027
oklch(52.9% 0.179 28.5)
- #007A87
#007A87
oklch(53% 0.091 207.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD3027, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dull Red #BB3F3F ΔE 0.028
- Firebrick #B22222 ΔE 0.033
- Rusty Red #AF2F0D ΔE 0.035
- Sinopia #BB3E03 ΔE 0.035
- Scarlet #BE0119 ΔE 0.036
- Lipstick Red #C0022F ΔE 0.041
- Rufous #AE2012 ΔE 0.043
- Cherry #CF0234 ΔE 0.048
Use #BD3027 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.