#BD2D97
Closest named color: Medium Violet Red (#C71585). oklch(55.8% 0.207 341), rgb(189, 45, 151).
Aa
White text reads best on this color (5.26:1).
About this color
#BD2D97 is a medium-dark, vivid pink. In OKLCH its lightness is 56%, its chroma 0.207 and its hue 341°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.036 away. White text reads best on it, at 5.26:1.
| Hue family | Pinks |
| Lightness | medium-dark (56%) |
| Chroma | vivid (0.207) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.98:1 |
| White text | 5.26:1 |
Values
| HEX | #BD2D97 |
| RGB | rgb(189, 45, 151) |
| HSL | hsl(316, 62%, 46%) |
| OKLCH | oklch(55.8% 0.207 341) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD2D97 | 5.26:1 | AA | Lc -80.2 | Fine for body text |
| Black text on #BD2D97 | 3.98:1 | AA large text | Lc 29.2 | Dividers and decoration only |
| #BD2D97 text on white | 5.26:1 | AA | Lc 74.8 | Content text, not long reading |
| #BD2D97 text on black | 3.98:1 | AA large text | Lc -26.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FCF2F8
oklch(97.1% 0.013 340.5)
-
Step 100
100
#F7E3EF
oklch(93.5% 0.027 340.9)
-
Step 200
200
#F2CCE3
oklch(88.4% 0.052 341.3)
-
Step 300
300
#EBA9D3
oklch(81% 0.094 340.9)
-
Step 400
400
#DD78BC
oklch(70.6% 0.149 340.9)
-
Step 500
500
#D150AB
oklch(63.1% 0.191 341)
-
Step 600
600 (this color)
#BD2D97
oklch(55.8% 0.207 341)
-
Step 700
700
#A21C80
oklch(49.1% 0.193 341.1)
-
Step 800
800
#841C68
oklch(42.8% 0.159 341.3)
-
Step 900
900
#6A1F55
oklch(37.7% 0.124 340.8)
-
Step 950
950
#3E1432
oklch(27% 0.078 340.2)
#BD2D97 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3A5D9A | 0.229 |
| Deuteranopia (no green cones) | #687494 | 0.198 |
| Tritanopia (no blue cones) | #C9315F | 0.095 |
| Achromatopsia (no color) | #6C6C6C | 0.209 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD2D97
#BD2D97
oklch(55.8% 0.207 341)
- #008A5B
#008A5B
oklch(55.9% 0.125 160.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD2D97, closest first.
No curated palette has a color within ΔE 0.04 of #BD2D97.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.036
- Purpley Pink #C83CB9 ΔE 0.057
- Pinky Purple #C94CBE ΔE 0.074
- Warm Purple #952E8F ΔE 0.081
- Purply #983FB2 ΔE 0.085
- Dark Pink #CB416B ΔE 0.092
- Dark Hot Pink #D90166 ΔE 0.093
- Light Plum #9D5783 ΔE 0.100
Use #BD2D97 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.