#BD2D90
Closest named color: Medium Violet Red (#C71585). oklch(55.5% 0.203 343.7), rgb(189, 45, 144).
Aa
White text reads best on this color (5.32:1).
About this color
#BD2D90 is a medium-dark, vivid pink. In OKLCH its lightness is 55%, its chroma 0.203 and its hue 344°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.029 away. White text reads best on it, at 5.32:1.
| Hue family | Pinks |
| Lightness | medium-dark (55%) |
| Chroma | vivid (0.203) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.94:1 |
| White text | 5.32:1 |
Values
| HEX | #BD2D90 |
| RGB | rgb(189, 45, 144) |
| HSL | hsl(319, 62%, 46%) |
| OKLCH | oklch(55.5% 0.203 343.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD2D90 | 5.32:1 | AA | Lc -80.6 | Fine for body text |
| Black text on #BD2D90 | 3.94:1 | AA large text | Lc 28.9 | Dividers and decoration only |
| #BD2D90 text on white | 5.32:1 | AA | Lc 75.2 | Fine for body text |
| #BD2D90 text on black | 3.94:1 | AA large text | Lc -26.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FCF2F7
oklch(97% 0.013 345.5)
-
Step 100
100
#F8E3EE
oklch(93.6% 0.027 344.6)
-
Step 200
200
#F3CCE2
oklch(88.5% 0.052 343.3)
-
Step 300
300
#EBA9CF
oklch(80.8% 0.091 343.9)
-
Step 400
400
#DE79B7
oklch(70.7% 0.145 343.8)
-
Step 500
500
#D251A5
oklch(63.1% 0.186 343.8)
-
Step 600
600 (this color)
#BD2D90
oklch(55.5% 0.203 343.7)
-
Step 700
700
#A31E7B
oklch(49.2% 0.189 343.7)
-
Step 800
800
#841C64
oklch(42.6% 0.157 343.5)
-
Step 900
900
#6B1F51
oklch(37.7% 0.122 344.2)
-
Step 950
950
#3F1430
oklch(27.1% 0.077 343.6)
#BD2D90 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3E5C93 | 0.226 |
| Deuteranopia (no green cones) | #6B748D | 0.196 |
| Tritanopia (no blue cones) | #C92C5B | 0.088 |
| Achromatopsia (no color) | #6B6B6B | 0.205 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD2D90
#BD2D90
oklch(55.5% 0.203 343.7)
- #008860
#008860
oklch(55.5% 0.118 164)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD2D90, closest first.
No curated palette has a color within ΔE 0.04 of #BD2D90.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.029
- Purpley Pink #C83CB9 ΔE 0.066
- Warm Purple #952E8F ΔE 0.081
- Pinky Purple #C94CBE ΔE 0.082
- Dark Pink #CB416B ΔE 0.083
- Dark Hot Pink #D90166 ΔE 0.084
- Purply #983FB2 ΔE 0.091
- Deep Rose #C74767 ΔE 0.092
Use #BD2D90 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.