#BD2996
Closest named color: Medium Violet Red (#C71585). oklch(55.5% 0.211 341.3), rgb(189, 41, 150).
Aa
White text reads best on this color (5.35:1).
About this color
#BD2996 is a medium-dark, vivid pink. In OKLCH its lightness is 55%, its chroma 0.211 and its hue 341°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.034 away. White text reads best on it, at 5.35:1.
| Hue family | Pinks |
| Lightness | medium-dark (55%) |
| Chroma | vivid (0.211) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.92:1 |
| White text | 5.35:1 |
Values
| HEX | #BD2996 |
| RGB | rgb(189, 41, 150) |
| HSL | hsl(316, 64%, 45%) |
| OKLCH | oklch(55.5% 0.211 341.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD2996 | 5.35:1 | AA | Lc -80.6 | Fine for body text |
| Black text on #BD2996 | 3.92:1 | AA large text | Lc 28.8 | Dividers and decoration only |
| #BD2996 text on white | 5.35:1 | AA | Lc 75.2 | Fine for body text |
| #BD2996 text on black | 3.92:1 | AA large text | Lc -26.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FCF2F8
oklch(97.1% 0.013 340.5)
-
Step 100
100
#F8E3EF
oklch(93.6% 0.028 342.3)
-
Step 200
200
#F3CCE3
oklch(88.5% 0.053 342)
-
Step 300
300
#EBA9D3
oklch(81% 0.094 340.9)
-
Step 400
400
#DE77BC
oklch(70.6% 0.152 341.1)
-
Step 500
500
#D24EAB
oklch(63% 0.194 341.2)
-
Step 600
600 (this color)
#BD2996
oklch(55.5% 0.211 341.3)
-
Step 700
700
#A31980
oklch(49.1% 0.196 341.4)
-
Step 800
800
#841A68
oklch(42.7% 0.161 341.2)
-
Step 900
900
#6B1E55
oklch(37.8% 0.126 341.2)
-
Step 950
950
#3F1332
oklch(27% 0.081 340.9)
#BD2996 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #375C99 | 0.235 |
| Deuteranopia (no green cones) | #677393 | 0.201 |
| Tritanopia (no blue cones) | #C92D5D | 0.096 |
| Achromatopsia (no color) | #6B6B6B | 0.212 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD2996
#BD2996
oklch(55.5% 0.211 341.3)
- #00885B
#00885B
oklch(55.4% 0.123 161.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD2996, closest first.
No curated palette has a color within ΔE 0.04 of #BD2996.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.034
- Purpley Pink #C83CB9 ΔE 0.060
- Pinky Purple #C94CBE ΔE 0.078
- Warm Purple #952E8F ΔE 0.080
- Purply #983FB2 ΔE 0.086
- Dark Hot Pink #D90166 ΔE 0.092
- Dark Pink #CB416B ΔE 0.094
- Red Violet #9E0168 ΔE 0.099
Use #BD2996 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.