#BD2981
Closest named color: Medium Violet Red (#C71585). oklch(54.6% 0.199 349.6), rgb(189, 41, 129).
Aa
White text reads best on this color (5.52:1).
About this color
#BD2981 is a medium-dark, vivid red. In OKLCH its lightness is 55%, its chroma 0.199 and its hue 350°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.024 away. White text reads best on it, at 5.52:1.
| Hue family | Reds |
| Lightness | medium-dark (55%) |
| Chroma | vivid (0.199) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.79:1 |
| White text | 5.52:1 |
Values
| HEX | #BD2981 |
| RGB | rgb(189, 41, 129) |
| HSL | hsl(324, 64%, 45%) |
| OKLCH | oklch(54.6% 0.199 349.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD2981 | 5.52:1 | AA | Lc -81.5 | Fine for body text |
| Black text on #BD2981 | 3.79:1 | AA large text | Lc 27.9 | Dividers and decoration only |
| #BD2981 text on white | 5.52:1 | AA | Lc 76.2 | Fine for body text |
| #BD2981 text on black | 3.79:1 | AA large text | Lc -25.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FCF2F7
oklch(97% 0.013 345.5)
-
Step 100
100
#F8E3EC
oklch(93.5% 0.026 349.8)
-
Step 200
200
#F4CCDE
oklch(88.5% 0.051 349.3)
-
Step 300
300
#EDA9C9
oklch(80.8% 0.089 349.5)
-
Step 400
400
#E178AE
oklch(70.6% 0.144 349.3)
-
Step 500
500
#D6509A
oklch(63.1% 0.184 349.5)
-
Step 600
600 (this color)
#BD2981
oklch(54.6% 0.199 349.6)
-
Step 700
700
#A61D70
oklch(49.1% 0.185 349.6)
-
Step 800
800
#871C5B
oklch(42.7% 0.154 349.7)
-
Step 900
900
#6D1F4B
oklch(37.8% 0.12 349.6)
-
Step 950
950
#40142C
oklch(27.1% 0.075 349.5)
#BD2981 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #435883 | 0.223 |
| Deuteranopia (no green cones) | #6E727E | 0.196 |
| Tritanopia (no blue cones) | #CB1E52 | 0.076 |
| Achromatopsia (no color) | #696969 | 0.200 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD2981
#BD2981
oklch(54.6% 0.199 349.6)
- #008466
#008466
oklch(54.5% 0.108 169.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD2981, closest first.
No curated palette has a color within ΔE 0.04 of #BD2981.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.024
- Dark Hot Pink #D90166 ΔE 0.068
- Dark Pink #CB416B ΔE 0.069
- Deep Rose #C74767 ΔE 0.078
- Cerise #DE0C62 ΔE 0.080
- Light Burgundy #A8415B ΔE 0.084
- Red Violet #9E0168 ΔE 0.084
- Warm Purple #952E8F ΔE 0.085
Use #BD2981 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.