#BD2977
Closest named color: Medium Violet Red (#C71585). oklch(54.2% 0.194 353.9), rgb(189, 41, 119).
Aa
White text reads best on this color (5.60:1).
About this color
#BD2977 is a medium-dark, vivid red. In OKLCH its lightness is 54%, its chroma 0.194 and its hue 354°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.034 away. White text reads best on it, at 5.60:1.
| Hue family | Reds |
| Lightness | medium-dark (54%) |
| Chroma | vivid (0.194) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.74:1 |
| White text | 5.60:1 |
Values
| HEX | #BD2977 |
| RGB | rgb(189, 41, 119) |
| HSL | hsl(328, 64%, 45%) |
| OKLCH | oklch(54.2% 0.194 353.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD2977 | 5.60:1 | AA | Lc -81.9 | Fine for body text |
| Black text on #BD2977 | 3.74:1 | AA large text | Lc 27.5 | Dividers and decoration only |
| #BD2977 text on white | 5.60:1 | AA | Lc 76.6 | Fine for body text |
| #BD2977 text on black | 3.74:1 | AA large text | Lc -25.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FCF2F6
oklch(97% 0.012 351)
-
Step 100
100
#F9E3EB
oklch(93.6% 0.026 353.5)
-
Step 200
200
#F4CDDB
oklch(88.5% 0.047 354.5)
-
Step 300
300
#EEA9C5
oklch(80.8% 0.088 353.2)
-
Step 400
400
#E279A7
oklch(70.7% 0.14 353.6)
-
Step 500
500
#D75191
oklch(63.1% 0.179 353.8)
-
Step 600
600 (this color)
#BD2977
oklch(54.2% 0.194 353.9)
-
Step 700
700
#A71F68
oklch(49.1% 0.181 353.8)
-
Step 800
800
#881D55
oklch(42.7% 0.15 353.7)
-
Step 900
900
#6D2046
oklch(37.7% 0.116 353.7)
-
Step 950
950
#401429
oklch(26.9% 0.073 353.5)
#BD2977 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #475679 | 0.219 |
| Deuteranopia (no green cones) | #717174 | 0.193 |
| Tritanopia (no blue cones) | #CC164D | 0.068 |
| Achromatopsia (no color) | #686868 | 0.196 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD2977
#BD2977
oklch(54.2% 0.194 353.9)
- #00826A
#00826A
oklch(54.1% 0.103 173.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD2977, closest first.
No curated palette has a color within ΔE 0.04 of #BD2977.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.034
- Dark Pink #CB416B ΔE 0.059
- Dark Hot Pink #D90166 ΔE 0.060
- Deep Rose #C74767 ΔE 0.068
- Cerise #DE0C62 ΔE 0.071
- Light Burgundy #A8415B ΔE 0.072
- Ruby #CA0147 ΔE 0.072
- Dark Rose #B5485D ΔE 0.073
Use #BD2977 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.