#BD2974
Closest named color: Medium Violet Red (#C71585). oklch(54.1% 0.193 355.2), rgb(189, 41, 116).
Aa
White text reads best on this color (5.62:1).
About this color
#BD2974 is a medium-dark, vivid red. In OKLCH its lightness is 54%, its chroma 0.193 and its hue 355°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.037 away. White text reads best on it, at 5.62:1.
| Hue family | Reds |
| Lightness | medium-dark (54%) |
| Chroma | vivid (0.193) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.73:1 |
| White text | 5.62:1 |
Values
| HEX | #BD2974 |
| RGB | rgb(189, 41, 116) |
| HSL | hsl(330, 64%, 45%) |
| OKLCH | oklch(54.1% 0.193 355.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD2974 | 5.62:1 | AA | Lc -82.0 | Fine for body text |
| Black text on #BD2974 | 3.73:1 | AA large text | Lc 27.4 | Dividers and decoration only |
| #BD2974 text on white | 5.62:1 | AA | Lc 76.7 | Fine for body text |
| #BD2974 text on black | 3.73:1 | AA large text | Lc -25.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FCF2F6
oklch(97% 0.012 351)
-
Step 100
100
#F9E3EA
oklch(93.6% 0.026 356.3)
-
Step 200
200
#F4CDDA
oklch(88.5% 0.047 356.1)
-
Step 300
300
#EEAAC3
oklch(80.9% 0.086 355.4)
-
Step 400
400
#E379A5
oklch(70.7% 0.14 355)
-
Step 500
500
#D7528E
oklch(63.1% 0.177 355.4)
-
Step 600
600 (this color)
#BD2974
oklch(54.1% 0.193 355.2)
-
Step 700
700
#A71F65
oklch(49% 0.179 355.2)
-
Step 800
800
#881E53
oklch(42.7% 0.148 355.1)
-
Step 900
900
#6E2044
oklch(37.8% 0.116 355.7)
-
Step 950
950
#411428
oklch(27.1% 0.074 355.6)
#BD2974 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #485676 | 0.218 |
| Deuteranopia (no green cones) | #717171 | 0.193 |
| Tritanopia (no blue cones) | #CC134B | 0.065 |
| Achromatopsia (no color) | #676767 | 0.195 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD2974
#BD2974
oklch(54.1% 0.193 355.2)
- #00826C
#00826C
oklch(54.2% 0.102 175.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD2974, closest first.
No curated palette has a color within ΔE 0.04 of #BD2974.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.037
- Dark Pink #CB416B ΔE 0.057
- Dark Hot Pink #D90166 ΔE 0.058
- Deep Rose #C74767 ΔE 0.065
- Ruby #CA0147 ΔE 0.068
- Light Burgundy #A8415B ΔE 0.068
- Cerise #DE0C62 ΔE 0.069
- Dark Rose #B5485D ΔE 0.070
Use #BD2974 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.