#BD2943
Closest named color: Rose Red (#BE013C). oklch(52.7% 0.183 17), rgb(189, 41, 67).
Aa
White text reads best on this color (5.89:1).
About this color
#BD2943 is a medium-dark, vivid red. In OKLCH its lightness is 53%, its chroma 0.183 and its hue 17°. Its hue sits on the warm side of the wheel. The nearest named color is Rose Red (#BE013C), ΔE 0.028 away. White text reads best on it, at 5.89:1.
| Hue family | Reds |
| Lightness | medium-dark (53%) |
| Chroma | vivid (0.183) |
| Temperature | warm |
| Nearest name | Rose Red (#BE013C) |
| Black text | 3.56:1 |
| White text | 5.89:1 |
Values
| HEX | #BD2943 |
| RGB | rgb(189, 41, 67) |
| HSL | hsl(349, 64%, 45%) |
| OKLCH | oklch(52.7% 0.183 17) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD2943 | 5.89:1 | AA | Lc -83.3 | Fine for body text |
| Black text on #BD2943 | 3.56:1 | AA large text | Lc 26.1 | Dividers and decoration only |
| #BD2943 text on white | 5.89:1 | AA | Lc 78.0 | Fine for body text |
| #BD2943 text on black | 3.56:1 | AA large text | Lc -23.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FDF3F3
oklch(97.2% 0.011 17.3)
-
Step 100
100
#FAE4E4
oklch(93.7% 0.024 17.6)
-
Step 200
200
#F6CECE
oklch(88.6% 0.045 18)
-
Step 300
300
#F1ABAE
oklch(80.8% 0.083 16.2)
-
Step 400
400
#E77C83
oklch(70.7% 0.132 16.9)
-
Step 500
500
#DC5664
oklch(63.2% 0.168 17.1)
-
Step 600
600 (this color)
#BD2943
oklch(52.7% 0.183 17)
-
Step 700
700
#AC253C
oklch(49.2% 0.17 17.3)
-
Step 800
800
#8B2132
oklch(42.6% 0.141 16.8)
-
Step 900
900
#70222C
oklch(37.6% 0.11 16.8)
-
Step 950
950
#42151A
oklch(26.9% 0.07 16.4)
#BD2943 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #545143 | 0.203 |
| Deuteranopia (no green cones) | #7A6F3F | 0.184 |
| Tritanopia (no blue cones) | #CF0034 | 0.039 |
| Achromatopsia (no color) | #646464 | 0.184 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD2943
#BD2943
oklch(52.7% 0.183 17)
- #007A7D
#007A7D
oklch(52.6% 0.089 197.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD2943, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rose Red #BE013C ΔE 0.028
- Lipstick Red #C0022F ΔE 0.030
- Ruby #CA0147 ΔE 0.034
- Dull Red #BB3F3F ΔE 0.035
- Cherry #CF0234 ΔE 0.039
- Firebrick #B22222 ΔE 0.043
- Scarlet #BE0119 ΔE 0.044
- Dusty Red #B9484E ΔE 0.047
Use #BD2943 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.