#BD277D
Closest named color: Medium Violet Red (#C71585). oklch(54.3% 0.199 351.1), rgb(189, 39, 125).
Aa
White text reads best on this color (5.59:1).
About this color
#BD277D is a medium-dark, vivid red. In OKLCH its lightness is 54%, its chroma 0.199 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.026 away. White text reads best on it, at 5.59:1.
| Hue family | Reds |
| Lightness | medium-dark (54%) |
| Chroma | vivid (0.199) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.75:1 |
| White text | 5.59:1 |
Values
| HEX | #BD277D |
| RGB | rgb(189, 39, 125) |
| HSL | hsl(326, 66%, 45%) |
| OKLCH | oklch(54.3% 0.199 351.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD277D | 5.59:1 | AA | Lc -81.9 | Fine for body text |
| Black text on #BD277D | 3.75:1 | AA large text | Lc 27.5 | Dividers and decoration only |
| #BD277D text on white | 5.59:1 | AA | Lc 76.5 | Fine for body text |
| #BD277D text on black | 3.75:1 | AA large text | Lc -25.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FCF2F6
oklch(97% 0.012 351)
-
Step 100
100
#F9E3EC
oklch(93.6% 0.027 350.9)
-
Step 200
200
#F4CCDD
oklch(88.4% 0.05 350.7)
-
Step 300
300
#EEA9C7
oklch(80.9% 0.089 351.5)
-
Step 400
400
#E278AB
oklch(70.6% 0.143 351.2)
-
Step 500
500
#D75097
oklch(63.2% 0.184 351)
-
Step 600
600 (this color)
#BD277D
oklch(54.3% 0.199 351.1)
-
Step 700
700
#A71D6D
oklch(49.2% 0.185 351.3)
-
Step 800
800
#871C59
oklch(42.6% 0.153 350.9)
-
Step 900
900
#6D1F49
oklch(37.7% 0.119 351.1)
-
Step 950
950
#40142B
oklch(27% 0.075 350.8)
#BD277D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #43577F | 0.224 |
| Deuteranopia (no green cones) | #6F717A | 0.196 |
| Tritanopia (no blue cones) | #CC184F | 0.075 |
| Achromatopsia (no color) | #686868 | 0.200 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD277D
#BD277D
oklch(54.3% 0.199 351.1)
- #008367
#008367
oklch(54.3% 0.106 170.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD277D, closest first.
No curated palette has a color within ΔE 0.04 of #BD277D.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.026
- Dark Hot Pink #D90166 ΔE 0.065
- Dark Pink #CB416B ΔE 0.067
- Deep Rose #C74767 ΔE 0.076
- Cerise #DE0C62 ΔE 0.077
- Light Burgundy #A8415B ΔE 0.080
- Red Violet #9E0168 ΔE 0.081
- Ruby #CA0147 ΔE 0.082
Use #BD277D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.