#BD2739
Closest named color: Lipstick Red (#C0022F). oklch(52.4% 0.184 20.6), rgb(189, 39, 57).
Aa
White text reads best on this color (5.97:1).
About this color
#BD2739 is a medium-dark, vivid red. In OKLCH its lightness is 52%, its chroma 0.184 and its hue 21°. Its hue sits on the warm side of the wheel. The nearest named color is Lipstick Red (#C0022F), ΔE 0.024 away. White text reads best on it, at 5.97:1.
| Hue family | Reds |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.184) |
| Temperature | warm |
| Nearest name | Lipstick Red (#C0022F) |
| Black text | 3.51:1 |
| White text | 5.97:1 |
Values
| HEX | #BD2739 |
| RGB | rgb(189, 39, 57) |
| HSL | hsl(353, 66%, 45%) |
| OKLCH | oklch(52.4% 0.184 20.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD2739 | 5.97:1 | AA | Lc -83.6 | Fine for body text |
| Black text on #BD2739 | 3.51:1 | AA large text | Lc 25.7 | Dividers and decoration only |
| #BD2739 text on white | 5.97:1 | AA | Lc 78.3 | Fine for body text |
| #BD2739 text on black | 3.51:1 | AA large text | Lc -23.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FDF3F2
oklch(97.2% 0.011 24.3)
-
Step 100
100
#FAE4E3
oklch(93.6% 0.024 20.7)
-
Step 200
200
#F6CECC
oklch(88.5% 0.045 21.4)
-
Step 300
300
#F2ACAA
oklch(81% 0.083 20.9)
-
Step 400
400
#E87C7D
oklch(70.7% 0.134 20.4)
-
Step 500
500
#DD565C
oklch(63.1% 0.169 20.7)
-
Step 600
600 (this color)
#BD2739
oklch(52.4% 0.184 20.6)
-
Step 700
700
#AD2434
oklch(49.1% 0.172 20.6)
-
Step 800
800
#8C212B
oklch(42.6% 0.142 20.8)
-
Step 900
900
#712227
oklch(37.7% 0.111 20.7)
-
Step 950
950
#421517
oklch(26.8% 0.07 20.5)
#BD2739 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #554F38 | 0.203 |
| Deuteranopia (no green cones) | #7A6F34 | 0.186 |
| Tritanopia (no blue cones) | #D0002F | 0.038 |
| Achromatopsia (no color) | #636363 | 0.186 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD2739
#BD2739
oklch(52.4% 0.184 20.6)
- #00797F
#00797F
oklch(52.4% 0.089 200.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD2739, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Lipstick Red #C0022F ΔE 0.024
- Rose Red #BE013C ΔE 0.029
- Scarlet #BE0119 ΔE 0.033
- Dull Red #BB3F3F ΔE 0.034
- Firebrick #B22222 ΔE 0.034
- Cherry #CF0234 ΔE 0.036
- Ruby #CA0147 ΔE 0.039
- Rufous #AE2012 ΔE 0.048
Use #BD2739 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.