#BD2640
Closest named color: Rose Red (#BE013C). oklch(52.4% 0.185 17.7), rgb(189, 38, 64).
Aa
White text reads best on this color (5.97:1).
About this color
#BD2640 is a medium-dark, vivid red. In OKLCH its lightness is 52%, its chroma 0.185 and its hue 18°. Its hue sits on the warm side of the wheel. The nearest named color is Rose Red (#BE013C), ΔE 0.024 away. White text reads best on it, at 5.97:1.
| Hue family | Reds |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.185) |
| Temperature | warm |
| Nearest name | Rose Red (#BE013C) |
| Black text | 3.51:1 |
| White text | 5.97:1 |
Values
| HEX | #BD2640 |
| RGB | rgb(189, 38, 64) |
| HSL | hsl(350, 67%, 45%) |
| OKLCH | oklch(52.4% 0.185 17.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD2640 | 5.97:1 | AA | Lc -83.6 | Fine for body text |
| Black text on #BD2640 | 3.51:1 | AA large text | Lc 25.8 | Dividers and decoration only |
| #BD2640 text on white | 5.97:1 | AA | Lc 78.3 | Fine for body text |
| #BD2640 text on black | 3.51:1 | AA large text | Lc -23.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FDF3F3
oklch(97.2% 0.011 17.3)
-
Step 100
100
#FAE4E4
oklch(93.7% 0.024 17.6)
-
Step 200
200
#F6CECE
oklch(88.6% 0.045 18)
-
Step 300
300
#F2ABAD
oklch(80.9% 0.084 17.2)
-
Step 400
400
#E77C81
oklch(70.7% 0.132 18.1)
-
Step 500
500
#DD5562
oklch(63.1% 0.17 17.8)
-
Step 600
600 (this color)
#BD2640
oklch(52.4% 0.185 17.7)
-
Step 700
700
#AD233A
oklch(49.2% 0.172 17.9)
-
Step 800
800
#8C2030
oklch(42.6% 0.143 17.8)
-
Step 900
900
#71222B
oklch(37.8% 0.111 17.7)
-
Step 950
950
#421519
oklch(26.9% 0.07 17.8)
#BD2640 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #534F40 | 0.206 |
| Deuteranopia (no green cones) | #796F3C | 0.188 |
| Tritanopia (no blue cones) | #D00032 | 0.039 |
| Achromatopsia (no color) | #636363 | 0.187 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD2640
#BD2640
oklch(52.4% 0.185 17.7)
- #00797C
#00797C
oklch(52.3% 0.089 197.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD2640, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rose Red #BE013C ΔE 0.024
- Lipstick Red #C0022F ΔE 0.025
- Ruby #CA0147 ΔE 0.033
- Cherry #CF0234 ΔE 0.037
- Dull Red #BB3F3F ΔE 0.037
- Scarlet #BE0119 ΔE 0.039
- Firebrick #B22222 ΔE 0.040
- Rouge #AB1239 ΔE 0.047
Use #BD2640 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.