#BD246B
Closest named color: Medium Violet Red (#C71585). oklch(53.4% 0.194 358.7), rgb(189, 36, 107).
Aa
White text reads best on this color (5.78:1).
About this color
#BD246B is a medium-dark, vivid red. In OKLCH its lightness is 53%, its chroma 0.194 and its hue 359°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.047 away. White text reads best on it, at 5.78:1.
| Hue family | Reds |
| Lightness | medium-dark (53%) |
| Chroma | vivid (0.194) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.62:1 |
| White text | 5.78:1 |
Values
| HEX | #BD246B |
| RGB | rgb(189, 36, 107) |
| HSL | hsl(332, 68%, 44%) |
| OKLCH | oklch(53.4% 0.194 358.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD246B | 5.78:1 | AA | Lc -82.7 | Fine for body text |
| Black text on #BD246B | 3.62:1 | AA large text | Lc 26.7 | Dividers and decoration only |
| #BD246B text on white | 5.78:1 | AA | Lc 77.4 | Fine for body text |
| #BD246B text on black | 3.62:1 | AA large text | Lc -24.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FDF2F5
oklch(97.1% 0.012 358.8)
-
Step 100
100
#F9E3E9
oklch(93.5% 0.025 359.2)
-
Step 200
200
#F5CCD8
oklch(88.4% 0.049 358.7)
-
Step 300
300
#F0A9C0
oklch(80.9% 0.088 358.2)
-
Step 400
400
#E5799F
oklch(70.8% 0.139 358.9)
-
Step 500
500
#DA5188
oklch(63.2% 0.178 358.7)
-
Step 600
600 (this color)
#BD246B
oklch(53.4% 0.194 358.7)
-
Step 700
700
#A91D5F
oklch(49% 0.18 358.5)
-
Step 800
800
#8A1C4E
oklch(42.8% 0.15 358.5)
-
Step 900
900
#6F1F40
oklch(37.7% 0.117 359.1)
-
Step 950
950
#411426
oklch(27% 0.073 358.3)
#BD246B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #49536D | 0.219 |
| Deuteranopia (no green cones) | #727068 | 0.196 |
| Tritanopia (no blue cones) | #CD0045 | 0.061 |
| Achromatopsia (no color) | #656565 | 0.196 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD246B
#BD246B
oklch(53.4% 0.194 358.7)
- #007F6E
#007F6E
oklch(53.4% 0.098 179)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD246B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.047
- Dark Hot Pink #D90166 ΔE 0.055
- Ruby #CA0147 ΔE 0.056
- Dark Pink #CB416B ΔE 0.057
- Raspberry #B00149 ΔE 0.059
- Light Burgundy #A8415B ΔE 0.063
- Deep Rose #C74767 ΔE 0.064
- Lipstick #D5174E ΔE 0.064
Use #BD246B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.