#BD2454
Closest named color: Ruby (#CA0147). oklch(52.7% 0.188 8.9), rgb(189, 36, 84).
Aa
White text reads best on this color (5.92:1).
About this color
#BD2454 is a medium-dark, vivid red. In OKLCH its lightness is 53%, its chroma 0.188 and its hue 9°. Its hue sits on the warm side of the wheel. The nearest named color is Ruby (#CA0147), ΔE 0.031 away. White text reads best on it, at 5.92:1.
| Hue family | Reds |
| Lightness | medium-dark (53%) |
| Chroma | vivid (0.188) |
| Temperature | warm |
| Nearest name | Ruby (#CA0147) |
| Black text | 3.54:1 |
| White text | 5.92:1 |
Values
| HEX | #BD2454 |
| RGB | rgb(189, 36, 84) |
| HSL | hsl(341, 68%, 44%) |
| OKLCH | oklch(52.7% 0.188 8.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD2454 | 5.92:1 | AA | Lc -83.3 | Fine for body text |
| Black text on #BD2454 | 3.54:1 | AA large text | Lc 26.0 | Dividers and decoration only |
| #BD2454 text on white | 5.92:1 | AA | Lc 78.0 | Fine for body text |
| #BD2454 text on black | 3.54:1 | AA large text | Lc -23.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FDF2F4
oklch(97% 0.012 4.7)
-
Step 100
100
#FAE4E6
oklch(93.7% 0.024 11.3)
-
Step 200
200
#F6CDD3
oklch(88.5% 0.047 8.2)
-
Step 300
300
#F1AAB5
oklch(80.8% 0.085 8.9)
-
Step 400
400
#E77A8F
oklch(70.7% 0.136 8.9)
-
Step 500
500
#DC5373
oklch(63.1% 0.172 9.3)
-
Step 600
600 (this color)
#BD2454
oklch(52.7% 0.188 8.9)
-
Step 700
700
#AC204C
oklch(49.2% 0.175 8.9)
-
Step 800
800
#8B1E3E
oklch(42.6% 0.145 8.9)
-
Step 900
900
#702035
oklch(37.6% 0.113 8.7)
-
Step 950
950
#42141F
oklch(26.9% 0.072 8.6)
#BD2454 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4F5055 | 0.211 |
| Deuteranopia (no green cones) | #766F50 | 0.192 |
| Tritanopia (no blue cones) | #CF0039 | 0.047 |
| Achromatopsia (no color) | #646464 | 0.190 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD2454
#BD2454
oklch(52.7% 0.188 8.9)
- #007C76
#007C76
oklch(52.9% 0.092 188.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD2454, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Ruby #CA0147 ΔE 0.031
- Rose Red #BE013C ΔE 0.033
- Raspberry #B00149 ΔE 0.042
- Lipstick Red #C0022F ΔE 0.046
- Lipstick #D5174E ΔE 0.048
- Cherry #CF0234 ΔE 0.051
- Light Burgundy #A8415B ΔE 0.051
- Dark Rose #B5485D ΔE 0.053
Use #BD2454 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.