#BD2378
Closest named color: Medium Violet Red (#C71585). oklch(53.8% 0.2 353), rgb(189, 35, 120).
Aa
White text reads best on this color (5.71:1).
About this color
#BD2378 is a medium-dark, vivid red. In OKLCH its lightness is 54%, its chroma 0.200 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.029 away. White text reads best on it, at 5.71:1.
| Hue family | Reds |
| Lightness | medium-dark (54%) |
| Chroma | vivid (0.200) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.67:1 |
| White text | 5.71:1 |
Values
| HEX | #BD2378 |
| RGB | rgb(189, 35, 120) |
| HSL | hsl(327, 69%, 44%) |
| OKLCH | oklch(53.8% 0.2 353) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD2378 | 5.71:1 | AA | Lc -82.3 | Fine for body text |
| Black text on #BD2378 | 3.67:1 | AA large text | Lc 27.1 | Dividers and decoration only |
| #BD2378 text on white | 5.71:1 | AA | Lc 77.0 | Fine for body text |
| #BD2378 text on black | 3.67:1 | AA large text | Lc -24.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#F9E3EB
oklch(93.6% 0.026 353.5)
-
Step 200
200
#F5CCDC
oklch(88.5% 0.05 352.8)
-
Step 300
300
#EFA9C6
oklch(81% 0.09 352.7)
-
Step 400
400
#E478A8
oklch(70.8% 0.144 353.4)
-
Step 500
500
#D84F93
oklch(63.1% 0.184 352.9)
-
Step 600
600 (this color)
#BD2378
oklch(53.8% 0.2 353)
-
Step 700
700
#A81A6A
oklch(49.1% 0.186 352.7)
-
Step 800
800
#891A56
oklch(42.7% 0.155 353.2)
-
Step 900
900
#6E1E47
oklch(37.7% 0.12 352.9)
-
Step 950
950
#41132A
oklch(27% 0.077 352.4)
#BD2378 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #43557A | 0.226 |
| Deuteranopia (no green cones) | #6F7075 | 0.198 |
| Tritanopia (no blue cones) | #CC0B4B | 0.072 |
| Achromatopsia (no color) | #666666 | 0.202 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD2378
#BD2378
oklch(53.8% 0.2 353)
- #008168
#008168
oklch(53.8% 0.103 172.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD2378, closest first.
No curated palette has a color within ΔE 0.04 of #BD2378.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.029
- Dark Hot Pink #D90166 ΔE 0.061
- Dark Pink #CB416B ΔE 0.066
- Cerise #DE0C62 ΔE 0.074
- Raspberry #B00149 ΔE 0.075
- Deep Rose #C74767 ΔE 0.075
- Ruby #CA0147 ΔE 0.075
- Violet Red #A50055 ΔE 0.076
Use #BD2378 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.