#BD2370
Closest named color: Medium Violet Red (#C71585). oklch(53.5% 0.197 356.4), rgb(189, 35, 112).
Aa
White text reads best on this color (5.77:1).
About this color
#BD2370 is a medium-dark, vivid red. In OKLCH its lightness is 54%, its chroma 0.197 and its hue 356°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.040 away. White text reads best on it, at 5.77:1.
| Hue family | Reds |
| Lightness | medium-dark (54%) |
| Chroma | vivid (0.197) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.63:1 |
| White text | 5.77:1 |
Values
| HEX | #BD2370 |
| RGB | rgb(189, 35, 112) |
| HSL | hsl(330, 69%, 44%) |
| OKLCH | oklch(53.5% 0.197 356.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD2370 | 5.77:1 | AA | Lc -82.6 | Fine for body text |
| Black text on #BD2370 | 3.63:1 | AA large text | Lc 26.8 | Dividers and decoration only |
| #BD2370 text on white | 5.77:1 | AA | Lc 77.3 | Fine for body text |
| #BD2370 text on black | 3.63:1 | AA large text | Lc -24.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#F9E3EA
oklch(93.6% 0.026 356.3)
-
Step 200
200
#F5CCDA
oklch(88.4% 0.049 355.6)
-
Step 300
300
#F0A9C2
oklch(80.9% 0.089 356.4)
-
Step 400
400
#E478A3
oklch(70.6% 0.141 356.1)
-
Step 500
500
#D9508C
oklch(63.1% 0.18 356.4)
-
Step 600
600 (this color)
#BD2370
oklch(53.5% 0.197 356.4)
-
Step 700
700
#A91C63
oklch(49.1% 0.182 356.5)
-
Step 800
800
#891B51
oklch(42.6% 0.151 356.2)
-
Step 900
900
#6F1F43
oklch(37.8% 0.118 356.7)
-
Step 950
950
#411327
oklch(26.9% 0.075 356.4)
#BD2370 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #465372 | 0.223 |
| Deuteranopia (no green cones) | #71706D | 0.197 |
| Tritanopia (no blue cones) | #CD0047 | 0.066 |
| Achromatopsia (no color) | #666666 | 0.198 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD2370
#BD2370
oklch(53.5% 0.197 356.4)
- #00806B
#00806B
oklch(53.6% 0.1 175.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD2370, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.040
- Dark Hot Pink #D90166 ΔE 0.056
- Dark Pink #CB416B ΔE 0.060
- Ruby #CA0147 ΔE 0.063
- Raspberry #B00149 ΔE 0.064
- Cerise #DE0C62 ΔE 0.068
- Deep Rose #C74767 ΔE 0.069
- Light Burgundy #A8415B ΔE 0.069
Use #BD2370 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.