#BD2340
Closest named color: Rose Red (#BE013C). oklch(52.2% 0.187 17.3), rgb(189, 35, 64).
Aa
White text reads best on this color (6.03:1).
About this color
#BD2340 is a medium-dark, vivid red. In OKLCH its lightness is 52%, its chroma 0.187 and its hue 17°. Its hue sits on the warm side of the wheel. The nearest named color is Rose Red (#BE013C), ΔE 0.021 away. White text reads best on it, at 6.03:1.
| Hue family | Reds |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.187) |
| Temperature | warm |
| Nearest name | Rose Red (#BE013C) |
| Black text | 3.47:1 |
| White text | 6.03:1 |
Values
| HEX | #BD2340 |
| RGB | rgb(189, 35, 64) |
| HSL | hsl(349, 69%, 44%) |
| OKLCH | oklch(52.2% 0.187 17.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD2340 | 6.03:1 | AA | Lc -83.8 | Fine for body text |
| Black text on #BD2340 | 3.47:1 | AA large text | Lc 25.6 | Dividers and decoration only |
| #BD2340 text on white | 6.03:1 | AA | Lc 78.5 | Fine for body text |
| #BD2340 text on black | 3.47:1 | AA large text | Lc -23.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FEF2F2
oklch(97.1% 0.013 17.4)
-
Step 100
100
#FBE3E3
oklch(93.5% 0.026 17.6)
-
Step 200
200
#F9CCCD
oklch(88.4% 0.051 16.7)
-
Step 300
300
#F6A9AB
oklch(80.9% 0.091 17.6)
-
Step 400
400
#ED777F
oklch(70.7% 0.146 17.3)
-
Step 500
500
#E34D5F
oklch(63.1% 0.185 17.3)
-
Step 600
600
#CE2546
oklch(55.5% 0.201 17.2)
-
Step 700
700 (this color)
#BD2340
oklch(52.2% 0.187 17.3)
-
Step 800
800
#91162E
oklch(42.8% 0.156 17.4)
-
Step 900
900
#741D29
oklch(37.7% 0.12 17.5)
-
Step 950
950
#441318
oklch(26.9% 0.075 17.8)
#BD2340 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #524E40 | 0.208 |
| Deuteranopia (no green cones) | #796E3B | 0.189 |
| Tritanopia (no blue cones) | #D00030 | 0.040 |
| Achromatopsia (no color) | #636363 | 0.189 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD2340
#BD2340
oklch(52.2% 0.187 17.3)
- #00797B
#00797B
oklch(52.2% 0.089 196.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD2340, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rose Red #BE013C ΔE 0.021
- Lipstick Red #C0022F ΔE 0.023
- Ruby #CA0147 ΔE 0.031
- Cherry #CF0234 ΔE 0.037
- Scarlet #BE0119 ΔE 0.039
- Firebrick #B22222 ΔE 0.040
- Dull Red #BB3F3F ΔE 0.041
- Rouge #AB1239 ΔE 0.045
Use #BD2340 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.