#BD2327
Closest named color: Scarlet (#BE0119). oklch(51.8% 0.189 25.9), rgb(189, 35, 39).
Aa
White text reads best on this color (6.11:1).
About this color
#BD2327 is a medium-dark, vivid red. In OKLCH its lightness is 52%, its chroma 0.189 and its hue 26°. Its hue sits on the warm side of the wheel. The nearest named color is Scarlet (#BE0119), ΔE 0.021 away. White text reads best on it, at 6.11:1.
| Hue family | Reds |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.189) |
| Temperature | warm |
| Nearest name | Scarlet (#BE0119) |
| Black text | 3.43:1 |
| White text | 6.11:1 |
Values
| HEX | #BD2327 |
| RGB | rgb(189, 35, 39) |
| HSL | hsl(358, 69%, 44%) |
| OKLCH | oklch(51.8% 0.189 25.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD2327 | 6.11:1 | AA | Lc -84.1 | Fine for body text |
| Black text on #BD2327 | 3.43:1 | AA large text | Lc 25.2 | Dividers and decoration only |
| #BD2327 text on white | 6.11:1 | AA | Lc 78.8 | Fine for body text |
| #BD2327 text on black | 3.43:1 | AA large text | Lc -23.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FEF3F1
oklch(97.2% 0.012 29.9)
-
Step 100
100
#FBE4E1
oklch(93.7% 0.026 26.5)
-
Step 200
200
#F9CDC8
oklch(88.5% 0.05 25.7)
-
Step 300
300
#F6AAA2
oklch(80.9% 0.091 25.9)
-
Step 400
400
#EE7970
oklch(70.8% 0.146 25.9)
-
Step 500
500
#E44F4A
oklch(63.1% 0.186 25.9)
-
Step 600
600
#D0272C
oklch(55.6% 0.203 25.8)
-
Step 700
700 (this color)
#BD2327
oklch(51.8% 0.189 25.9)
-
Step 800
800
#92181B
oklch(42.8% 0.157 26)
-
Step 900
900
#751D1C
oklch(37.7% 0.122 25.8)
-
Step 950
950
#451311
oklch(27% 0.077 26)
#BD2327 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #554D25 | 0.206 |
| Deuteranopia (no green cones) | #7B6E20 | 0.187 |
| Tritanopia (no blue cones) | #D00027 | 0.038 |
| Achromatopsia (no color) | #626262 | 0.190 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD2327
#BD2327
oklch(51.8% 0.189 25.9)
- #007781
#007781
oklch(51.9% 0.089 205.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD2327, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Scarlet #BE0119 ΔE 0.021
- Firebrick #B22222 ΔE 0.024
- Lipstick Red #C0022F ΔE 0.025
- Rufous #AE2012 ΔE 0.036
- Rusty Red #AF2F0D ΔE 0.037
- Rose Red #BE013C ΔE 0.038
- Dull Red #BB3F3F ΔE 0.039
- Cherry #CF0234 ΔE 0.041
Use #BD2327 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.