#BD1F73
Closest named color: Medium Violet Red (#C71585). oklch(53.4% 0.201 354.8), rgb(189, 31, 115).
Aa
White text reads best on this color (5.82:1).
About this color
#BD1F73 is a medium-dark, vivid red. In OKLCH its lightness is 53%, its chroma 0.201 and its hue 355°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.034 away. White text reads best on it, at 5.82:1.
| Hue family | Reds |
| Lightness | medium-dark (53%) |
| Chroma | vivid (0.201) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.60:1 |
| White text | 5.82:1 |
Values
| HEX | #BD1F73 |
| RGB | rgb(189, 31, 115) |
| HSL | hsl(328, 72%, 43%) |
| OKLCH | oklch(53.4% 0.201 354.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD1F73 | 5.82:1 | AA | Lc -82.7 | Fine for body text |
| Black text on #BD1F73 | 3.60:1 | AA large text | Lc 26.6 | Dividers and decoration only |
| #BD1F73 text on white | 5.82:1 | AA | Lc 77.4 | Fine for body text |
| #BD1F73 text on black | 3.60:1 | AA large text | Lc -24.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#F9E3EB
oklch(93.6% 0.026 353.5)
-
Step 200
200
#F5CCDB
oklch(88.5% 0.05 354.2)
-
Step 300
300
#F0A9C4
oklch(81% 0.09 354.8)
-
Step 400
400
#E577A5
oklch(70.7% 0.145 355)
-
Step 500
500
#DA4E8F
oklch(63.1% 0.185 355)
-
Step 600
600 (this color)
#BD1F73
oklch(53.4% 0.201 354.8)
-
Step 700
700
#AA1866
oklch(49.1% 0.187 355)
-
Step 800
800
#8A1953
oklch(42.7% 0.155 355.1)
-
Step 900
900
#6F1E45
oklch(37.8% 0.12 354.9)
-
Step 950
950
#411328
oklch(26.9% 0.076 355.1)
#BD1F73 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #435375 | 0.228 |
| Deuteranopia (no green cones) | #6F6F70 | 0.201 |
| Tritanopia (no blue cones) | #CD0048 | 0.070 |
| Achromatopsia (no color) | #656565 | 0.203 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD1F73
#BD1F73
oklch(53.4% 0.201 354.8)
- #007F69
#007F69
oklch(53.2% 0.1 174.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD1F73, closest first.
No curated palette has a color within ΔE 0.04 of #BD1F73.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.034
- Dark Hot Pink #D90166 ΔE 0.059
- Dark Pink #CB416B ΔE 0.066
- Raspberry #B00149 ΔE 0.068
- Ruby #CA0147 ΔE 0.069
- Violet Red #A50055 ΔE 0.070
- Cerise #DE0C62 ΔE 0.071
- Deep Magenta #A0025C ΔE 0.074
Use #BD1F73 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.